Yu-kai Chou is a Gamification Pioneer (started in 2003) and Partner of the Enterprise Gamification Consultancy (EGC). He has been a regular speaker/lecturer on Gamification throughout the world, including at organizations like Stanford University, SxSW, Accenture, TEDx, Google, etc. Yu-kai is most known for his Gamification Framework Octalysis. He has also been interviewed for his expertise by the Wall Street Journal, CBS, PBS, Nielsen Online and more. Previously, he was the Co-Founder and CEO for RewardMe, a digital loyalty platform bringing Gamification into offline environments.