Phaedra Boinodiris is IBM's global lead for serious games and gamification at IBM across all industries. Since the start of her career at IBM she has incubated a games for marketing program, a games for training program and IBM's very first consulting practice integrating games with real data and real processes to optimize high return processes. She is also the author of Serious Games for Business, published in 2014 by Megan-Kiffer press. In 2010, Boinodiris was made responsible for IBM’s serious games strategy for the US Public Sector mainly focusing on US Defense. Her strategies for evolving serious games have been championed by 4-Star generals and she has presented her ideas for advanced process optimization games to the Vice Chairman of the Joint Chiefs of Staff at the Pentagon and to the head of DARPA. She has keynoted two NATO Summits and continues to co-chair serious games summits internationally. Boinodiris' earlier work in serious games are being used in over 1000 schools worldwide to teach students the fundamentals of business optimization. Upon first joining IBM, she incubated IBM’s first games for marketing program creating the top leading generating assets on the Internet for IBM. Boinodiris was honored by Women in Games International as one of the top 100 women in the games industry. Prior to working at IBM, she was a serial entrepreneur for 14 years where she co-founded WomenGamers.Com, a popular women’s gaming portal. There she subsequently started the first scholarship for women to pursue degrees in game design and development in the US. Boinodiris happily mentors business school students at her alma-mater UNC-Chapel Hill.