GSummit 2014 has ended
Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
avatar for Pamela Radford

Pamela Radford

Electronic Arts
Sr. Director, Global Engagement Marketing
Pamela Radford leads Global Engagement Marketing at EA, responsible for cross-channel marketing supporting EA’s console, web & mobile franchise portfolio, including best-selling EA Sports and Battlefield games. Drawing on her extensive performance-based digital marketing experience, Pamela has embraced recent innovations in the marketing technology field to drive innovation at EA with lifecycle marketing strategies that trigger personalized messaging to gamers to retain, monetize and reward based on their engagement and gameplay activity.

My Speakers Sessions

Wednesday, June 11

3:00pm PDT