Jeff Hawley is Director of the Customer Experience Group for the Yamaha Corporation of America. In his role he directs overarching marketing and customer experience initiatives online, in print and within social media to Yamaha dealers, partners, fans and customers. An in-demand public speaker and subject matter expert, Jeff has worked with a wide range of institutions, events and publications such as Apple, CMO.com, Consero Customer Experience Forum, CRM Magazine, Digital Hollywood, Direct Marketing News, GSummit, MobileMarketer.com, Music Distributors Association, Music Inc., Music Trades, Musical Merchandise Review, National Association of Broadcasters, NAMM, NASMD, Next Generation Customer Experience, Salesforce.com, Social Commerce Strategies and many more. Professional memberships and activities include the Customer Experience Professionals Association (CXPA), Digital Analytics Association (DAA), International Association of Privacy Professionals (IAPP), NAMM Technology Committee and the Salesforce.com Social Advisory Board.