GSummit 2014 has ended
Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
avatar for Dr. BJ Fogg

Dr. BJ Fogg

Stanford University
Director of the Behavior Design Lab
Dr. BJ Fogg directs the Behavior Design Lab at Stanford. An experimental psychologist, Fogg has created breakthrough methods for changing human behavior. At his guest home on the Russian River, he teaches small groups of industry innovators how to apply his methods in his monthly "Boot Camp in Behavior Design." Over the past two years he has personally coached over 20,000 people in his breakthrough method called Tiny Habits. 
He is the author of "Persuasive Technology: Using Computers to Change What We Think and Do," the first book to explain how technology can be designed to influence people. Fortune Magazine selected BJ as one of ten “New Gurus You Should Know.” Register Now for Dr. Fogg's Masterclass in Behavior Design -- seats are limited!