GSummit 2014 has ended
Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now

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Workshop [clear filter]
Tuesday, June 10

9:00am PDT

Advanced Gamification Certification Workshop
Earn your Gamification Certification in this hands-on, full day Advanced Gamification Workshop with the top gamification thought leader in the world, Gabe Zichermann. Learn how to bring effective engagement strategies & design back to your company to conquer the user engagement crisis. Bring your current or future project to work on in the workshop. GSummit is the ONLY place where you can earn this certification. Gabe's workshop has sold-out 4 years in a row, so please get your tickets early. Read more about and Register for this workshop here

avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly... Read More →

Tuesday June 10, 2014 9:00am - 4:00pm PDT
Room 4

9:00am PDT

Dr. BJ Fogg's Masterclass in Behavior Design
Join Dr. BJ Fogg at GSummit in his exclusive Masterclass in Behavior Design. This is the first time Dr. Fogg's workshop is being held outside his by-acceptance only boot camp and his class at Stanford. Upon completion of his Masterclass, your perspective of human behavior will alter, giving you unusual clarity in your work projects. Space is limited and this workshop will sell-out. Click here to learn more or Register Now to secure your seat

avatar for Dr. BJ Fogg

Dr. BJ Fogg

Director of the Behavior Design Lab, Stanford University
Dr. BJ Fogg directs the Behavior Design Lab at Stanford. An experimental psychologist, Fogg has created breakthrough methods for changing human behavior. At his guest home on the Russian River, he teaches small groups of industry innovators how to apply his methods in his monthly... Read More →

Tuesday June 10, 2014 9:00am - 4:00pm PDT
Room 2

9:00am PDT

Enterprise Gamification Certification Workshop
Earn your Gamification Certification in this hands-on, full day Enterprise Gamification Workshop with the leader in enterprise gamification, Mario Herger. Bring your current or future project to work on in the workshop. GSummit is the ONLY place where you can earn this certification and seats are strictly limited. Read more about and Register for this workshop here -- seats are limited

avatar for Mario Herger

Mario Herger

Founder & CEO, EGC
Mario is an expert in enterprise gamification and conducted countless workshops on that topic. With 15 years of experience in the enterprise software space (formerly with SAP) he is also familiar with software projects in large organizations and the potential for gamification in engaging... Read More →

Tuesday June 10, 2014 9:00am - 4:00pm PDT
Room 3

9:00am PDT

Persuasive Design Workshop for Next-Gen Loyalty Marketing

If you're like every other American consumer, you're carrying at least one loyalty program membership card in your pocket or virtual wallet; most of us are actually carrying five or more.  Loyalty programs are now an expected part of most brand experiences, but defining the right mix of status, intrinsic and extrinsic benefits and relevant communications -- while also addressing the shifting demands of emerging Gen Y consumers -- is an increasing challenge.  It's also the science of Next-gen Loyalty Marketing. 

Persuasive Design is the art of helping people get what they want in the context of your business. Persuasive Designers work from a bias of user-centricity guided by a deep understanding of how the human brain works, with a liberal injection of "game thinking" and gamification as well.

Designers of highly successful things (cars, appliances, video games) have applied Persuasive Design for years. The principles of Persuasive Design can be applied to less "thingy" systems, including consumer loyalty programs, through a proven lab experience. Motivation programs designed using this process have achieved industry recognition (including a 2012 Incentive Magazine Best in Show award and a 2014 Loyalty Expo Best in Show award) as well as having outperformed their competitors in hard success metrics.

The Workshop

This Workshop will lead you through the fundamentals of Persuasive Design for Consumer Loyalty, with the goal of enabling you to turn your loyalty program into an emotional pathway between you and your best and high-potential customers. Loyalty Marketing expert Barry Kirk and Persuasive Design expert Bill Hennessy, co-creators of the Maritz Persuasive Design Lab, will lead you through a 3-phase workshop covering such topics as:
1.     Next-gen Loyalty 101

  • The 4-Tiers of Consumer Loyalty
  • The Earn+Burn+Yearn Loyalty Framework
  • Customer Engagement and Values Segmentation
  • Designing for the Irrationally Loyal

2.     Persuasive Design for Loyalty

  • The 4-Drive Model: the Neuroscience of Consumer Engagement
  • Rapid-prototyping through Game Thinking
  • Customer Ethnography for Design

 3.     Gamified Loyalty

  • The Disruption+Habit+Ritual Model
  • Gamified New Member Onboarding
  • Game Mechanics for Intrinsic Consumer Behaviors


What You’ll Learn

At the end of this workshop, you will be able to:

  • Re-frame your current understanding of your customers
  • Apply the principles of Persuasive Design for customer loyalty to rethink your current reward and communications strategy
  • Conduct an ethnographic study of your customers
  • Optimize the use of gamification/game mechanics for your loyalty program
  • Develop a pursuit angle to help your ideas for next-gen customer engagement to merge with changes in consumer attitudes, preferences, and technology
  • (We will NOT, however, be dwelling on pedestrian old school loyalty topics like liability, breakage and cost-per-point analysis because this is Gsummit, and no one comes to Gsummit to do math!)


Barry Kirk is VP of Consumer Loyalty for Maritz Motivation Solutions, a former Sr. Director of Digital Strategy for gamification provider Bunchball, and a highly respected speaker and practitioner in the loyalty industry. Bill Hennessy applies his background as a software architect, motivation expert and prolific blogger to the larger issues of Persuasive Design for loyalty, incentive, and engagement programs. Bill is also author of "Weaving the Roots: How to Maximize Your Social Media Impact" by HarperCollins.

avatar for Bill Hennessy

Bill Hennessy

Persuasive Design Strategist, Maritz Motivation Solutions
As Engagement Solutions Director for Maritz Motivation Solutions, Bill is focused on advancing the application of Persuasive Design (“Helping people get what they want in the context of your business”) through lab experiences that enable clients to reframe their challenges and... Read More →
avatar for Barry Kirk

Barry Kirk

VP of Consumer Loyalty Strategy, Maritz Motivation Solutions
Barry brings a decade of experience in customer retention and digital marketing to his role as VP of Loyalty Strategy for Maritz Motivation Solutions, where he serves as the leader of the Maritz US customer loyalty practice.  A sought after speaker and workshop leader, he has led... Read More →

Tuesday June 10, 2014 9:00am - 4:00pm PDT
Room 5