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Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now

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Gamification [clear filter]
Wednesday, June 11
 

9:08am PDT

Gamify The Hashtag & Win At Your Next Event
Finding who's at your event and what everyone is saying on twitter is a disaster.  We built livecube to gamify the social media event-going experience and help attendees find and share the best ideas.  Hear what we've learned since gamifying the hashtag, helping many Fortune 500's set their audiences on social media fire.

Speakers
avatar for Aaron Price

Aaron Price

Co-founder, Livecube
Aaron is the cofounder of livecube.co, the worlds most engaging event app used by many Fortune 1000 companies. He's also the founder of the the award-winning NJ Tech Meetup, NJ's largest tech community. With an early entrepreneurial drive sparked when awarded a patent in high school... Read More →


Wednesday June 11, 2014 9:08am - 9:23am PDT
Main Stage

9:23am PDT

GAMIFY: What is the Future of Gamification?
Digital business requires organizations to re-evaluate how they engage and motivate customers, employees and communities. Gamification is a powerful means of packaging motivation using a digital engagement model which enables organizations to scale motivation without the constraints of cost, time, distance or connectedness.

Speakers
avatar for Brian Burke

Brian Burke

Research Vice President, Gartner
Brian Burke is a Research Vice President at Gartner, covering enterprise architecture for the past 15 years. For the past three years, he has led research on the emerging gamification trend. As an expert in enterprise architecture, he has worked for decades on understanding disruptive... Read More →


Wednesday June 11, 2014 9:23am - 9:45am PDT
Main Stage

9:45am PDT

Beyond the Transaction: Loyalty's Next Act is Gamification
Making loyalty programs more "contextual" could be the key to engaging today's digitally connected consumer and finding success with data-driven marketing. By blending the study of human behavior and the discipline of behavior psychology, marketers are unlocking a new generation of customer marketing strategies. This behavior driven program approach has proven successful in B2B settings and is taking hold in B2C applications. This session will share the foundational elements of Contextual Loyalty, highlight market examples of brands enjoying success with this approach, and give delegates practical take-aways to use in evolving their own customer loyalty strategies.

Speakers
avatar for Bill Hanifin

Bill Hanifin

Engagement Solutions Director, Hanifin Loyalty LLC
Bill Hanifin is Managing Director of Hanifin Loyalty, focusing his work at the intersection of data-driven marketing, payment products, and marketing technology. While creativity and innovation are part of what he promises to clients, the highest objective of his work is to transform... Read More →


Wednesday June 11, 2014 9:45am - 10:07am PDT
Main Stage

11:04am PDT

Game-Based Society: Mobile Games Beyond The Small Screen
Since the advent of the contemporary smartphone and the debut of the mobile app store in 2008, mobile has been the hottest sector in the game industry.  Successful mobile games now generate millions of dollars of revenue per day.  We are now about to enter a new phase of mobile gaming in which the gameplay extends beyond the phone itself to the world around us. Get ready for gaming everywhere, when next-generation mobile phones connect to smart devices, smart appliances, smart cars and smart cities, linking the entire city scape with an invisible layer of data that will serve as a canvas for massive metagames.  For game designers and game-based marketing experts, this is nirvana.  For the players, it could be transformative:  we'll literally live the game.  This talk will examine the trajectory of technologies and game formats that brought us to this point, and will explore the possibilities that lie ahead.

Speakers
avatar for Robert Tercek

Robert Tercek

General Creativity, President/Founder, Creative Visions Foundation
Robert Tercek is one of Hollywood's most prolific creative executives in digital media.  He has designed and produced hundreds of titles published across every platform from television shows to computer and console games to mobile phones.  His career is marked by several milestones... Read More →


Wednesday June 11, 2014 11:04am - 11:26am PDT
Main Stage

11:26am PDT

Persuasion, Motivation, and Behavior: The Science of When and Why the Rules Don’t (Always) Work
“Science provides us with a number of general principles or rules of persuasion, motivation, and human behavior that tend to hold true for most people. For example, we know that people are more easily persuaded when we trigger an emotional response. Or if we reward a behavior, it is more likely to be repeated—and conversely, if we punish a behavior, it is less likely to be repeated. Or just the very basic principle that people tend to seek pleasure and avoid pain.

These shortcuts, or heuristics, are useful, and often, they work well. But for every rule there is at least one very important exception; times and situations in which people act in unexpected and counter-intuitive ways, the complete opposite of what you predicted. Statistically speaking, paying most attention to group behavior is fine.  But sometimes the outliers are telling us something really important about the underlying motivations or characteristics of a subset of our audience, and sometimes not reaching that subset of people, or understanding what causes their behavior, carries a high cost.

I will be discussing three very different, and very critical, instances of ‘outlier behavior’ –explaining why they defy the norm, how you can identify these situations from the beginning, and some alternate strategies that can work with these outlier groups or conditions. Finally, I will talk about motivation types in the broader sense—those who are most and least likely to respond to incentives, why punishment doesn’t work on some people, and the difference between Happiness and Meaning as driving forces behind individual behavior.


Speakers
avatar for Andrea Kuszewski

Andrea Kuszewski

Researcher & Manager, Scientific Vortex Group
Andrea is a research scientist in the fields of cognitive neuroscience and psychology, focusing mainly on creativity, intelligence, motivation, sociopathy, and x-altruism. She is also a behavior therapist and consultant, treating children and families with autism spectrum disorders... Read More →


Wednesday June 11, 2014 11:26am - 11:48am PDT
Main Stage

11:48am PDT

Gamified Talent Management: Using Techniques from Role Playing Games to Transform the Perception of Work and Work Culture
By combining the most innovative organizational research techniques with the most cutting edge social business tools and game design techniques from Role Playing Games (RPGs), organizations today can create a virtual workplace environment that: Ensures that skills and challenges are matched appropriately
  • More employees are engaged in their work and are intrinsically motivated to pursue loftier career aspirations

  • Facilitates immediate access to subject matter experts anywhere

  • Offers real time updates on the creation of client value

  • Increases productivity generated by contemporary communication rather than antiquated reliance on email, ad hoc relationships and processes
In essence, organizations can take this opportunity to create an aspirational workplace built on the concept of FLOW where employees can both see and feel a sense of self direction.

Speakers
avatar for Phaedra Boinodiris

Phaedra Boinodiris

Global Lead for Serious Games and Gamification, IBM
Phaedra Boinodiris is IBM's global lead for serious games and gamification at IBM across all industries. Since the start of her career at IBM she has incubated a games for marketing program, a games for training program and IBM's very first consulting practice integrating games with... Read More →


Wednesday June 11, 2014 11:48am - 12:10pm PDT
Main Stage

2:30pm PDT

Retail Engagement: Challenges and Opportunities for Future Retail Marketing
Loyalty programs were the first commercial manifestation of gamification, dating back to the 1930's when S&H Green Stamps were created. As gamification has grown at a rapid rate, with many new innovations in the space appearing all the time, the traditional loyalty program has not adapted to keep its users fully engaged. Join Roger as he explains why loyalty programs have been slow to adopt the latest thinking in gamification and what loyalty program managers & marketers can do to start the transformation.

Speakers
avatar for Roger Sniezek

Roger Sniezek

GM of flybuys, Loyalty and CRM, flybuys
Roger Sniezek is the General Manager of Loyalty, Customer Relationship Management (CRM), and flybuys at Coles, leading a team of around 100 people. Roger is responsible for the management and development of the flybuys programme including the coalition partners, analytics, operations... Read More →


Wednesday June 11, 2014 2:30pm - 3:00pm PDT
Room 3

2:30pm PDT

Play for a Cause Session 1
Play for a Cause (P4C) is a gamified brainstorming session to better understand how to use game mechanics to solve a problem. The problem used in P4C is focused on social good. This experience is limited to 32 people and will be facilitated by Gabe Zichermann.

Session 1:
The number of women in science, technology, engineering and math (STEM) is very low. You'll be working together as a group to find ways to increase the number of women in science, technology, engineering and math (STEM).

Speakers
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly... Read More →


Wednesday June 11, 2014 2:30pm - 3:30pm PDT
Room 5

3:00pm PDT

Personalizing Customer Engagement Through Gamification
EA Sports™ FIFA is one of the best-selling videogame franchises in history. With over 100 million sales worldwide, it has built a fervent and diverse fan base. From avid FIFA® Football fans to sports gamers who are in it for the competition to brand new players who are trying to figure it all out, FIFA is challenged with the task of offering relevant and personalized information to each of their distinct customer segments. Pamela Radford, Senior Director of Global Engagement Marketing at EA, saw gamification as the solution to this challenge. As a result, EA recently introduced FIFA Fan Rewards, a gamified website that rewards and acknowledges FIFA fans for interacting with the fan site and directs each fan to the most applicable content for them. With FIFA Fan Rewards, fans are being rewarded for sharing their love of FIFA, inspiring advocacy through social channels and driving engagement far beyond each game launch cycle.

This presentation will give a backstage look into how EA is using gamification to reach their customers with targeted multi-channel lifecycle marketing. Through this example, they will shed light on how entertainment properties can leverage gamification to drive enduring customer loyalty and build a deeper relationship with their biggest “fans.”

Speakers
avatar for Pamela Radford

Pamela Radford

Sr. Director, Global Engagement Marketing, Electronic Arts
Pamela Radford leads Global Engagement Marketing at EA, responsible for cross-channel marketing supporting EA’s console, web & mobile franchise portfolio, including best-selling EA Sports and Battlefield games. Drawing on her extensive performance-based digital marketing experience... Read More →


Wednesday June 11, 2014 3:00pm - 3:30pm PDT
Room 3

3:00pm PDT

Recognizing Behavior with Big Data + Gamification
As more online services start to leverage machine learning to develop an improved and more personal customer experience, the stellar rise of "big data" as a mechanism to tailor the experience is well known. Their is a challenge, however, when customers are not naturally or organically generating all the data required to feed the machine learning algorithms - and game mechanics can be a powerful technique to encourage users to perform tasks to help complete the big data story.

Speakers
avatar for Ross Smith

Ross Smith

Director of Test at Skype Division, Microsoft
Ross Smith is a Director of Test in Skype at Microsoft. He really enjoys getting a paycheck to “play” with software for almost 23 years at Microsoft. The projects he's been a part of have used gamification and game mechanics to help crowdsource quality related effort for over... Read More →


Wednesday June 11, 2014 3:00pm - 3:30pm PDT
Room 2

4:30pm PDT

Gamifying The Arts: How Leading Arts Orgs are Transforming Engagement
Arts organizations such as ballets, operas and theaters, are under tremendous pressure to sell tickets and raise money to support their operations.  Competition for entertainment dollars is very intense.  In this session, Erik Gensler, President of Capacity Interactive, a digital marketing consulting firm for arts organization, will use case studies to illustrate how smart arts organizations are using gamification to engage patrons in order to sell more tickets and raise more money.  This session will also illustrate how organizations can use the data from these efforts to better target prospects online.

Speakers
avatar for Erik Gensler

Erik Gensler

President, Capacity Interactive
Erik Gensler is the President of Capacity Interactive Inc. a digital marketing consulting firm for the arts whose clients include some of the country's leading performing arts institutions including Alvin Ailey American Dance Theater, The Goodman Theater, Lincoln Center Theater, and... Read More →


Wednesday June 11, 2014 4:30pm - 5:00pm PDT
Room 3

4:30pm PDT

How a Bank Becomes Playful: Breaking a Lance for Gamification in a Financial Institute
In this talk Maarten will show how gamification is being organized within Rabobank, the largest bank in the Netherlands. He will show two cases on how Rabobank has applied gamification and argues why banks need ‘subtle gamification’. He also shares some best practices on how to be an ambassador for gamification in a large organization. An interesting talk for those who want to learn how to engage their colleagues and internal stakeholders in gamification.

Speakers
avatar for Maarten Molenaar

Maarten Molenaar

Manager of Gamification Hub, Rabobank
Maarten Molenaar is the manager of the Rabobank Gamification Hub, the virtual network from where he works to implement gamification as a ‘business as usual’ practice within this cooperative bank conglomerate that operates in over 48 countries and employees nearly 60,000 people... Read More →


Wednesday June 11, 2014 4:30pm - 5:00pm PDT
Room 2

5:00pm PDT

Creating a Gamification Function in your Organization: The Verizon Case Study
Are you interested in making gamification a full or part time function within your organization? William shares insight into how he created a gamification function within Verizon and how you can do the same.

Speakers
avatar for William Beegle

William Beegle

Sr. Analyst of Innovation & Gamification, Verizon Wireless
William Beegle is a Sr. Analyst of Innovation & Gamification at Verizon Wireless. He develops innovative and new approaches to employee learning & development. He created the first dedicated gamification role in his company after successfully implementing several gamification ini... Read More →


Wednesday June 11, 2014 5:00pm - 5:30pm PDT
Room 2
 
Thursday, June 12
 

9:30am PDT

Taking Airline Loyalty Beyond Flight
Club Premier (Aeromexico's loyalty program) has created two experiences that take the airline loyalty experience beyond just flying. Francisco will take us through the journey and design of Premier League and Premier Rally, which were created to increase the frequency of their loyalty program members. Both examples were major successes for Aeromexico and are bar-setting for the airline industry.

Speakers
avatar for Francisco Schnaas

Francisco Schnaas

President Club Premier - Aeromexico, Aeromexico
Francisco Schnaas is President at Club Premier, Mexico's leading coalition loyalty program. He is responsible for the travel related partnerships of the program, as well as for the reward portfolio for its members. Additionally, Francisco is co-founder and CEO at eXperimenta, Mexico’s... Read More →


Thursday June 12, 2014 9:30am - 10:00am PDT
Room 3

9:30am PDT

“See You Tomorrow”: How Applebee’s Restaurants are Retaining Hourly Workers and Driving Sales with Gamification

The restaurant industry is notorious for high employee turnover, costing eateries like Applebee’s significant time and money for repeated employee recruiting and onboarding. To combat this churn, RMH Franchise Corporation, one of the largest franchisees in the Applebee’s system, turned to gamification. The franchise created “Bee Block,” a website powered by Bunchball, to drive employee loyalty and engagement. Upon hire, each employee is given a profile complete with a trophy case to honor their accomplishments and a page of leaderboards to see where they stand compared to their peers.

Whilst engaging employees, RMH found they could also increase food and beverage sales with gamified competitions, both within each restaurant and across the franchise. Legacy competitions required restaurant managers to collect and post data manually at the end of the night. The new gamified challenges are automated and broadcast in real-time via leaderboard screens placed throughout select restaurants. RMH has seen great success in the adoption of the program in 111 restaurants so far and plans to expand it throughout all of their 138 Applebee’s restaurants this June.

This presentation by Robin Jenkins, Regional Marketing Manager at RMH, will address common challenges faced in the restaurant industry and demonstrate how gamification can be leveraged to drive not only engagement among hourly workers, but also sales, thereby reducing employee turnover costs, strengthening company culture and selling more Cowboy Burgers all the while!


Speakers
RJ

Robin Jenkins

Regional Marketing Manager, RMH Franchise Corporation
Robin Jenkins is a Regional Marketing Manager for RMH Franchise Corporation, one of the fastest growing restaurant franchise groups in the nation. As a Regional Marketing Manager, Robin is accountable for the execution of marketing programs for 41 of RMH’s 138 Applebee’s. Before... Read More →


Thursday June 12, 2014 9:30am - 10:00am PDT
Room 2

10:00am PDT

Gamification and Arbejdsglaede

You get paid for that? Is it possible to have fun in a large corporate setting? Can joy be brought into the workplace? For the last few years we have been conducting an informal social experiment utilizing gamification (before we knew what it was) in our corporate training modules to encourage participation, engagement and enjoyment. Along the way we discovered that what we were doing was not only an effective training method, but also had a name: arbejdsglaede. Arbejdsglaede is a Scandinavian term for happiness at work. Happiness leads to greater productivity, health, creativity and success at work. While the results of our “experiment” exceeded our expectations, there were also failures and obstacles along the way which impeded our progress. This presentation features some of our favorite stories from the journey and highlights and illustrates the transferable techniques we have utilized over the last five years in Boeing IT as well as new approach to Agile metrics we are piloting in 2014.


Speakers
avatar for Ryan Kleps

Ryan Kleps

Process Analyst, Boeing
Ryan has been involved in the Information Technology field since the early 1980s and has worked for The Boeing Company since 1989. He has held a number of positions including: Lean/Agile Process Consultant, SEI/CMMI Process Architect and Project Manager, Sr. Software Engineer, Systems... Read More →


Thursday June 12, 2014 10:00am - 10:30am PDT
Room 2

10:30am PDT

Data-Driven Marketing, Loyalty & Gamification
Learn how to derive maximum value through effective gamification strategy and development. Utilize simple (and mostly free!) tools to better track marketing impact of your existing loyalty/gamification efforts and uncover otherwise latent hidden data 'gems'. Whether you are new to gamification and digital analytics or a web tech expert, you'll come away with a few easy-to-implement takeaways for driving business and engagement.

Speakers
avatar for Jeff Hawley

Jeff Hawley

Director, Customer Experience Group, Yamaha Corporation of America
Jeff Hawley is Director of the Customer Experience Group for the Yamaha Corporation of America. In his role he directs overarching marketing and customer experience initiatives online, in print and within social media to Yamaha dealers, partners, fans and customers. An in-demand public... Read More →


Thursday June 12, 2014 10:30am - 11:00am PDT
Room 3

10:30am PDT

Scrum Hero: The Gamification of Scrum
How to develop a game that meets your team’s development goals? Flying in the face of conventional wisdom, designing your Scrum Hero game to be just fun is not always the goal. Using Bartle’s Player Types, we’ll show how to design a game that meets your goals and fits your developers’ gaming and working styles.

Speakers
avatar for Todd Deery

Todd Deery

Head of Marketing, Florida Interactive Entertainment Academy
Todd Deery has more than 18 years of marketing and communication experience both in and out of education. At FIEA, (Florida Interactive Entertainment Academy) he's responsible for all the marketing, public relations, admissions and student recruitment, helping the school attain a... Read More →


Thursday June 12, 2014 10:30am - 11:00am PDT
Room 2

11:30am PDT

Achievement Unlocked: Gamification of Loyalty

Stop chasing that shiny ball! We all love games, but too much emphasis on gamification can distract marketers from the business bottom line. When it comes to fun and games, how much is too much?

Jeff Berry, Senior Director of Research & Development at LoyaltyOne, will explore how LoyaltyOne has taken a step back from gamification to consider their engagement strategy across various stakeholders – from their customers, to their associates, to their loyalty program sponsors. Gamification has served as a successful engagement tool time and time again, but only in its proper place as part of an overall package. Join Jeff has he explores the “ins and outs” of gamification and how it fits into a greater engagement strategy.


Speakers
avatar for Jeff Berry

Jeff Berry

Senior Director, Knowledge Development and Colloquy Research Director, LoyaltyOne
As COLLOQUY’s Research Director, Jeff manages research initiatives in North America and internationally, and helps drive COLLOQUY’s thought leadership in the loyalty industry. With more than 15 years of experience in loyalty marketing, analytics and customer engagement, Jeff also... Read More →


Thursday June 12, 2014 11:30am - 12:00pm PDT
Room 3

12:00pm PDT

Go Lean with Gamification
Every brand wants the same thing when you really boil it down. Better results for less money. Going lean has been a massive trend over the past decade - as organizations from Apple to Xerox (and scores of others alphabetically in-between) have migrated into this methodology.

But did you know that another massive marketplace trend - gamification - can be a wickedly effective instrument to cut costs and deliver big results?

In this session, Todd Young, Creative Director at Fiero, will discuss how brands can engender loyalty from their customers and their employees, while seeing a real impact on the bottom line.

Speakers
avatar for Todd Young

Todd Young

Creative Director, Fiero
As a co-founder of Fiero and its Creative Director, Todd Young leads the vision for the conscious creative agency. His unique skillset, sharpened by working with nearly 20 of the Top 50 Leading National Advertisers and over two dozen Fortune 500 brands, empower him to meet – and... Read More →


Thursday June 12, 2014 12:00pm - 12:30pm PDT
Room 3

12:00pm PDT

Talent Discovery Games Are Changing the Game
Speakers
avatar for Guy Halfteck

Guy Halfteck

Founder & CEO, Knack.it
Guy Halfteck, an Israeli entrepreneur, is the CEO of Knack, a technology startup he founded in 2010. Earlier, Guy was a ship vice commander in the Israeli Navy. He graduated from the Hebrew University, and later earned his master’s and doctorate from Columbia and Harvard, respectively... Read More →


Thursday June 12, 2014 12:00pm - 12:30pm PDT
Room 2

12:00pm PDT

Play for a Cause Session 2
Play for a Cause (P4C) is a gamified brainstorming session to better understand how to use game mechanics to solve a problem. The problem used in P4C is focused on social good. This experience is limited to 32 people and will be facilitated by Gabe Zichermann.

Session 2:
The housing market in San Francisco has become so expensive that only the wealthy can live there. You'll be working together as a group to find ways to increase affordable housing in San Francisco.

Speakers
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly... Read More →


Thursday June 12, 2014 12:00pm - 1:00pm PDT
Room 5

12:30pm PDT

Gaming and Reality TV as Global Marketing Platforms
Karl will be discussing his successful TV show "GT Academy", a competition reality show partnership between Nissan and Sony Playstation that proves gamers have skills that transfer into the real world. He'll also look at globally how Gaming and Reality TV are the best ways to reach a new generation of consumers, and what the future is for this kind of engagement for brands.

Speakers
avatar for Karl Dunn

Karl Dunn

Creative Director (CD) Nissan Americas, TBWA/Chiat/Day
Karl is a multi-award winning Creative Director heading up the Nissan account for the Americas. Previously he's served at posts in Sydney, Singapore, Hong Kong, Tokyo, Johannesburg, Cape Town, Amsterdam and Berlin. His passion is Branded Entertainment and how it is the nexus of gaming... Read More →


Thursday June 12, 2014 12:30pm - 1:00pm PDT
Room 3

12:30pm PDT

Enlisting Employees as Partners in Cost Savings
This session will explain how Rocketrip is helping companies save north of 20% on existing travel spend by rewarding employee behavior.

Speakers
avatar for Dan Ruch

Dan Ruch

Founder & CEO, Rocketrip
Daniel Ruch is Founder and CEO of Rocketrip, the first commercially available travel management platform that saves companies money on travel expenses by making employees a willing and enthusiastic partner in cost savings. Prior to founding Rocketrip, Mr. Ruch served as Vice President... Read More →


Thursday June 12, 2014 12:30pm - 1:00pm PDT
Room 2

2:30pm PDT

How Gamification Motivates All Age Groups: Or How To Get Retired Generals To Play Games Alongside Students and Interns
A case study generated from Wikistrat's Analytic Community of 900 people ranging from retired admirals, to national security advisors all the way to bright students to work together using a unified gamification strategy.

* How gamification motivates different age groups / social groups differently
* How to get two people with different motivations to play a game with the same set of rules
* How gamification helps people to bridge social/cultural divides by giving people a common language/ruleset that they can use to find common ground and purpose.

Speakers
avatar for Daniel Green

Daniel Green

Co-founder & CTO, Wikistrat
Daniel Green is a co-founder and the CTO of Wikistrat, the World's first Massively Multiplayer Online Consultancy (MMOC). Originally from Sydney, Australia, Daniel started his career working in Television and Live Theatre where he learned an appreciation for being involved with creating... Read More →


Thursday June 12, 2014 2:30pm - 3:00pm PDT
Room 2

3:00pm PDT

How to gamify local businesses - say goodbye to "buy 10 get 1 free"
There are 28 million small local businesses in the US that generate over $8 trillion in revenue every year.  These are businesses such as salons, restaurants, doctors, lawyers, car mechanics etc.  For decades many of these businesses have tried the old "buy 10 get 1 free" punch card game.  It's time for something smarter; something that's fun for customers and improves their bottom line.  Let's go beyond "buy 10 get 1 free" and explore innovative ways to help local businesses use gamification to grow their profits.  This industry is ready for something better which presents an opportunity for gamifications next billion dollar disruption.How to gamify local businesses - say goodbye to "buy 10 get 1 free"

Speakers
avatar for Jon Carder

Jon Carder

Founder & CEO, MOGL
Jon Carder is a serial Internet entrepreneur, who by the age of 30 had founded three multi-million dollar internet businesses. Jon is now working on his 4th Company MOGL.com. MOGL is using game mechanics to disrupt the old “buy 10 get one free” loyalty program restaurants have... Read More →


Thursday June 12, 2014 3:00pm - 3:30pm PDT
Room 3

3:00pm PDT

Gamestorming Wikipedia: An Experiment in Playful Onboarding
We made a 7 mission gamified interactive onboarding tutorial to teach people how to edit Wikipedia in 1 hour. The journey involves badges, barnstars, challenges, and simulated interaction throughout a realistic quest to edit the article [[Earth]]. Game dynamics were used to create a sense of understanding, belonging, deep value identification, and technical proficiency. The use of games in open source and free culture online communities has great potential to drive participation. This talk will share the background of Wikipedia's editor retention decline problem, the inspiration for taking a gamified approach, a review of the design highlights, and a discussion of quantitative and qualitative data and survey analysis. The talk will end with opportunities for further future game-based portals for Wikipedia and leave time for questions about this notoriously prickly online community.

Speakers
avatar for Jake Orlowitz

Jake Orlowitz

Wikipedia Administrator and Wikimedia Foundation Grantee, Wikipedia
Jake Orlowitz (User:Ocaasi) is an administrator on Wikipedia and has been a Wikipedia editor since 2007. He's made over 30,000 original edits to the site, and created new articles in the areas of biography, medicine, and international government. One of Jake's core focuses is outreach... Read More →


Thursday June 12, 2014 3:00pm - 3:30pm PDT
Room 2

5:00pm PDT

GSummit 2014 Gamification Awards
Thursday June 12, 2014 5:00pm - 5:20pm PDT
Main Stage