GSummit 2014 has ended
Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now

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Featured Keynote [clear filter]
Wednesday, June 11

12:10pm PDT

Puzzle Solved: How to Create Long-term Change from Short-term Motivation by Dr. BJ Fogg
The classic puzzle of transforming temporary motivation into lasting change has been solved. For many years, the creators of products and programs have tried to crack this code, with the vast majority ending in failure. For example, giving someone a cash reward to exercise for six-weeks rarely transforms into the habit of exercise OR entering a weight-loss contest rarely leads to keeping the pounds off. However, in some cases the short-term motivation (the money, a contest) will indeed turn into long-term change (a habit or weight maintenance). So what's the difference between the failures and the successes? That queston has been answered. Join Dr. BJ Fogg as he teaches us the secret to this puzzle in his GSummit keynote. You'll find that the answer is systematic -- and easy to grasp. He'll also explain how you can use this solution to create more effective products and services.

Register Now for Dr. Fogg's Masterclass in Behavior Design -- seats are limited!

avatar for Dr. BJ Fogg

Dr. BJ Fogg

Director of the Behavior Design Lab, Stanford University
Dr. BJ Fogg directs the Behavior Design Lab at Stanford. An experimental psychologist, Fogg has created breakthrough methods for changing human behavior. At his guest home on the Russian River, he teaches small groups of industry innovators how to apply his methods in his monthly... Read More →

Wednesday June 11, 2014 12:10pm - 12:49pm PDT
Main Stage
Thursday, June 12

4:30pm PDT

GSummit Closing Keynote
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly... Read More →

Thursday June 12, 2014 4:30pm - 5:00pm PDT
Main Stage

5:20pm PDT

The Science of How Games Make Us Stronger by Jane McGonigal
It's not enough to make games that can change people's lives for the better-- we have to measure that change. Dr. Jane McGonigal, inventor of SuperBetter, shares news from her NIH-funded clinical trial and results from a University of Pennsylvania randomized controlled trial of her latest game.

avatar for Jane McGonigal

Jane McGonigal

Inventor, SuperBetter
Jane McGonigal, PhD is a world-renowned designer of alternate reality games — or, games that are designed to improve real lives and solve real problems. She believes game designers are on a humanitarian mission — and her #1 goal in life is to see a game developer win a Nobel Peace... Read More →

Thursday June 12, 2014 5:20pm - 5:50pm PDT
Main Stage

5:50pm PDT

How to Use Smart Fun to Create Lasting Engagement by Dr. Neil deGrasse Tyson

For all of us seeking to change behavior – whether we’re marketing products or driving employee engagement – there’s a lesson to be learned from Dr. Neil deGrasse Tyson’s experience. Just when we think our audience could care less, there’s a way to access their drive for higher purpose and trigger lasting change.

In this highly spirited and one-of-a-kind keynote, we’ll learn Dr. Tyson’s secrets for building and driving this amazing transformation in people, and he’ll share his hard-fought insights about how you can too. Regardless of your industry, function or specific focus, if your job involves changing behavior and driving engagement, this is a discussion you won’t want to miss.

avatar for Dr. Neil deGrasse Tyson

Dr. Neil deGrasse Tyson

Television Host, Cosmos: A Spacetime Odyssey
For the past decades, Dr. Neil deGrasse Tyson has been at the forefront of teaching science to the masses. His singular achievement has been to make the impossible, accessible – and the complex, understandable for millions. In the course of doing this, he’s learned a thing or... Read More →

Thursday June 12, 2014 5:50pm - 6:45pm PDT
Main Stage