GSummit 2014 has ended
Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now

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Employee Engagement [clear filter]
Wednesday, June 11

11:48am PDT

Gamified Talent Management: Using Techniques from Role Playing Games to Transform the Perception of Work and Work Culture
By combining the most innovative organizational research techniques with the most cutting edge social business tools and game design techniques from Role Playing Games (RPGs), organizations today can create a virtual workplace environment that: Ensures that skills and challenges are matched appropriately
  • More employees are engaged in their work and are intrinsically motivated to pursue loftier career aspirations

  • Facilitates immediate access to subject matter experts anywhere

  • Offers real time updates on the creation of client value

  • Increases productivity generated by contemporary communication rather than antiquated reliance on email, ad hoc relationships and processes
In essence, organizations can take this opportunity to create an aspirational workplace built on the concept of FLOW where employees can both see and feel a sense of self direction.

avatar for Phaedra Boinodiris

Phaedra Boinodiris

Global Lead for Serious Games and Gamification, IBM
Phaedra Boinodiris is IBM's global lead for serious games and gamification at IBM across all industries. Since the start of her career at IBM she has incubated a games for marketing program, a games for training program and IBM's very first consulting practice integrating games with... Read More →

Wednesday June 11, 2014 11:48am - 12:10pm PDT
Main Stage

2:30pm PDT

Stopping Gamification from Being a Double-Edged Sword: Evidence from Games and the Enterprise
Gamification can have unintended consequences, especially when games move from a voluntary activity to a company requirement.  Using the latest hard evidence from gamification experiments conducted along Prof. Nancy Rothbard both at companies and in psychology labs, Prof. Mollick will discuss ways in which enterprise gamification can succeed - and how it can backfire.  He will cover some simple techniques to increase the chance of success in gamification within the enterprise, as well as how to measure the outcomes of gamification initiatives.


Ethan Mollick

Edward B. and Shirley R. Shils Assistant Professor of Management, The Wharton School of the University of Pennsylvania
Prof. Ethan Mollick studies innovation and entrepreneurship, and the ways in which an individual’s actions can affect firms and industries. Prof. Mollick also co-authored a book on the intersection between video games and business that was named one of the American Library Association’s... Read More →

Wednesday June 11, 2014 2:30pm - 3:00pm PDT
Room 2

3:00pm PDT

Recognizing Behavior with Big Data + Gamification
As more online services start to leverage machine learning to develop an improved and more personal customer experience, the stellar rise of "big data" as a mechanism to tailor the experience is well known. Their is a challenge, however, when customers are not naturally or organically generating all the data required to feed the machine learning algorithms - and game mechanics can be a powerful technique to encourage users to perform tasks to help complete the big data story.

avatar for Ross Smith

Ross Smith

Director of Test at Skype Division, Microsoft
Ross Smith is a Director of Test in Skype at Microsoft. He really enjoys getting a paycheck to “play” with software for almost 23 years at Microsoft. The projects he's been a part of have used gamification and game mechanics to help crowdsource quality related effort for over... Read More →

Wednesday June 11, 2014 3:00pm - 3:30pm PDT
Room 2

3:30pm PDT

The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building & Performance Management
In the not too distant past, work was mediated by informal, ad hoc systems like paper, face-to-face meetings, and email. All that has changed, and work now happens in formal systems for sales, service, training, collaboration and more - and all these systems are throwing off structured data. In this session, learn how smart employers are feeding this data into gamification engines to identify strengths and weaknesses, summarize skill sets, generate profiles of top-performing employees, predict future performance and motivate behavior change – fundamentally changing the way that work happens.

avatar for Rajat Paharia

Rajat Paharia

Founder, Chief Product Officer, Bunchball
Widely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining... Read More →

Wednesday June 11, 2014 3:30pm - 4:00pm PDT
Room 2

4:30pm PDT

How a Bank Becomes Playful: Breaking a Lance for Gamification in a Financial Institute
In this talk Maarten will show how gamification is being organized within Rabobank, the largest bank in the Netherlands. He will show two cases on how Rabobank has applied gamification and argues why banks need ‘subtle gamification’. He also shares some best practices on how to be an ambassador for gamification in a large organization. An interesting talk for those who want to learn how to engage their colleagues and internal stakeholders in gamification.

avatar for Maarten Molenaar

Maarten Molenaar

Manager of Gamification Hub, Rabobank
Maarten Molenaar is the manager of the Rabobank Gamification Hub, the virtual network from where he works to implement gamification as a ‘business as usual’ practice within this cooperative bank conglomerate that operates in over 48 countries and employees nearly 60,000 people... Read More →

Wednesday June 11, 2014 4:30pm - 5:00pm PDT
Room 2

5:00pm PDT

Creating a Gamification Function in your Organization: The Verizon Case Study
Are you interested in making gamification a full or part time function within your organization? William shares insight into how he created a gamification function within Verizon and how you can do the same.

avatar for William Beegle

William Beegle

Sr. Analyst of Innovation & Gamification, Verizon Wireless
William Beegle is a Sr. Analyst of Innovation & Gamification at Verizon Wireless. He develops innovative and new approaches to employee learning & development. He created the first dedicated gamification role in his company after successfully implementing several gamification ini... Read More →

Wednesday June 11, 2014 5:00pm - 5:30pm PDT
Room 2

5:30pm PDT

How Employee Recognition Programs Fail
Most employee recognition programs fail to achieve the objective: employee engagement.    Rather than make employees excited to come to work, many recognition programs (with the best-of-intentions) encourage the opposite.   We have conducted hundreds of experiments to optimize & gamify Employee Recognition programs — incorporating lessons from our F1000 clients, sports and our own employees.   We will cover the three biggest mistakes in building Recognition programs & how to avoid.

avatar for Albert Balcells

Albert Balcells

Co-head of Engineering, Next Jump, Inc.
Albert Balcells joined Next Jump in May 2007, and currently serves as SVP and Co-head of Engineering. He has held a variety of roles during his tenure, including Head of Product, and Head of UX. Prior to joining Next Jump, Albert served as the CTO of CoActive Marketing Group, a publicly... Read More →
avatar for Thomas Fuller

Thomas Fuller

Co-head of Engineering, Next Jump, Inc.
Thomas Fuller is the Chief of Engineering at Next Jump, Inc. (NxJ). Tom joined Next Jump in October 1999 and helped grow the business though the first dot-com bubble to over 150 employees. A few years later, Next Jump survived the dot-com bust however shrunk down to just 4 employees... Read More →

Wednesday June 11, 2014 5:30pm - 6:00pm PDT
Room 2
Thursday, June 12

9:00am PDT

Training & Engagement on The Front Line: The Delta Air Lines Way
Do you want to change the way your call center employees are engaged? Is your training boring and outdated? Do your employees moan when they are training?

Learn how the Reservations and Sales division at Delta Air Lines developed a game to address these items. Ready, Set, Jet is the travel game for front line reservation representatives; focusing on job knowledge, customer service and selling skills. In this session, you'll hear how Delta designed and developed the first level of the game in 6 months and included aspects of social gaming, achievements and rewards and learning. And hear what's on the horizon.


Ponch Orendain

Program Manager Technology, Delta Airlines

Thursday June 12, 2014 9:00am - 9:30am PDT
Room 2

9:30am PDT

“See You Tomorrow”: How Applebee’s Restaurants are Retaining Hourly Workers and Driving Sales with Gamification

The restaurant industry is notorious for high employee turnover, costing eateries like Applebee’s significant time and money for repeated employee recruiting and onboarding. To combat this churn, RMH Franchise Corporation, one of the largest franchisees in the Applebee’s system, turned to gamification. The franchise created “Bee Block,” a website powered by Bunchball, to drive employee loyalty and engagement. Upon hire, each employee is given a profile complete with a trophy case to honor their accomplishments and a page of leaderboards to see where they stand compared to their peers.

Whilst engaging employees, RMH found they could also increase food and beverage sales with gamified competitions, both within each restaurant and across the franchise. Legacy competitions required restaurant managers to collect and post data manually at the end of the night. The new gamified challenges are automated and broadcast in real-time via leaderboard screens placed throughout select restaurants. RMH has seen great success in the adoption of the program in 111 restaurants so far and plans to expand it throughout all of their 138 Applebee’s restaurants this June.

This presentation by Robin Jenkins, Regional Marketing Manager at RMH, will address common challenges faced in the restaurant industry and demonstrate how gamification can be leveraged to drive not only engagement among hourly workers, but also sales, thereby reducing employee turnover costs, strengthening company culture and selling more Cowboy Burgers all the while!


Robin Jenkins

Regional Marketing Manager, RMH Franchise Corporation
Robin Jenkins is a Regional Marketing Manager for RMH Franchise Corporation, one of the fastest growing restaurant franchise groups in the nation. As a Regional Marketing Manager, Robin is accountable for the execution of marketing programs for 41 of RMH’s 138 Applebee’s. Before... Read More →

Thursday June 12, 2014 9:30am - 10:00am PDT
Room 2

10:00am PDT

Gamification and Arbejdsglaede

You get paid for that? Is it possible to have fun in a large corporate setting? Can joy be brought into the workplace? For the last few years we have been conducting an informal social experiment utilizing gamification (before we knew what it was) in our corporate training modules to encourage participation, engagement and enjoyment. Along the way we discovered that what we were doing was not only an effective training method, but also had a name: arbejdsglaede. Arbejdsglaede is a Scandinavian term for happiness at work. Happiness leads to greater productivity, health, creativity and success at work. While the results of our “experiment” exceeded our expectations, there were also failures and obstacles along the way which impeded our progress. This presentation features some of our favorite stories from the journey and highlights and illustrates the transferable techniques we have utilized over the last five years in Boeing IT as well as new approach to Agile metrics we are piloting in 2014.

avatar for Ryan Kleps

Ryan Kleps

Process Analyst, Boeing
Ryan has been involved in the Information Technology field since the early 1980s and has worked for The Boeing Company since 1989. He has held a number of positions including: Lean/Agile Process Consultant, SEI/CMMI Process Architect and Project Manager, Sr. Software Engineer, Systems... Read More →

Thursday June 12, 2014 10:00am - 10:30am PDT
Room 2

10:30am PDT

Scrum Hero: The Gamification of Scrum
How to develop a game that meets your team’s development goals? Flying in the face of conventional wisdom, designing your Scrum Hero game to be just fun is not always the goal. Using Bartle’s Player Types, we’ll show how to design a game that meets your goals and fits your developers’ gaming and working styles.

avatar for Todd Deery

Todd Deery

Head of Marketing, Florida Interactive Entertainment Academy
Todd Deery has more than 18 years of marketing and communication experience both in and out of education. At FIEA, (Florida Interactive Entertainment Academy) he's responsible for all the marketing, public relations, admissions and student recruitment, helping the school attain a... Read More →

Thursday June 12, 2014 10:30am - 11:00am PDT
Room 2

11:30am PDT

Game on! How wearable fitness tech is changing employee health and wellness
There’s no denying it: Wearable technology – from super-smart glasses and watches, to health and fitness devices, and more – isn’t just a trend anymore. It’s here to stay, and one of the biggest players in the space are activity tracking devices. These tiny devices make it easy for people to keep timely tabs on their well-being by tracking exercise, diet and overall health and fitness levels. No longer reserved for the tech-nerds and workout warriors, more companies are adding wearable fitness tech to their wellness strategy, offering up free devices to employees. This powerful technology not only gets employees engaged in their company’s health and wellness programs, but also has the ability to drive major behavior change for the long haul. With the number of personal health and wellness products sold in 2013 hitting 40 million, according to the Consumer Electronics Association, now’s the time to leverage them in your approach to employee health and wellness. In this session, Virgin Pulse CEO Chris Boyce offers up the secret sauce on the connection behind fitness tracking devices, motivation, and sustainable healthy habits, using examples from Virgin Pulse clients. He’ll provide examples on how activity tracking devices have a major impact on employees’ healthy habits and motivation, revealing the research and science behind how to leverage them in sustaining healthy behaviors. He’ll share why using wearable fitness devices with wellness programs helps employers engage employees and support healthy behavior changes that drive bottom line benefits.


Shawn LaVana

Senior Director of Product Marketing, Virgin Pulse
Shawn LaVana is an accomplished start-up technology marketer with 15 years of progressive experience. At Virgin Pulse, part of Sir Richard Branson’s famed Virgin Group, he and the full team work with employers to create workforces with the energy, focus, and drive necessary to fully... Read More →

Thursday June 12, 2014 11:30am - 12:00pm PDT
Room 2

12:00pm PDT

Talent Discovery Games Are Changing the Game
avatar for Guy Halfteck

Guy Halfteck

Founder & CEO, Knack.it
Guy Halfteck, an Israeli entrepreneur, is the CEO of Knack, a technology startup he founded in 2010. Earlier, Guy was a ship vice commander in the Israeli Navy. He graduated from the Hebrew University, and later earned his master’s and doctorate from Columbia and Harvard, respectively... Read More →

Thursday June 12, 2014 12:00pm - 12:30pm PDT
Room 2

12:30pm PDT

Enlisting Employees as Partners in Cost Savings
This session will explain how Rocketrip is helping companies save north of 20% on existing travel spend by rewarding employee behavior.

avatar for Dan Ruch

Dan Ruch

Founder & CEO, Rocketrip
Daniel Ruch is Founder and CEO of Rocketrip, the first commercially available travel management platform that saves companies money on travel expenses by making employees a willing and enthusiastic partner in cost savings. Prior to founding Rocketrip, Mr. Ruch served as Vice President... Read More →

Thursday June 12, 2014 12:30pm - 1:00pm PDT
Room 2

2:30pm PDT

How Gamification Motivates All Age Groups: Or How To Get Retired Generals To Play Games Alongside Students and Interns
A case study generated from Wikistrat's Analytic Community of 900 people ranging from retired admirals, to national security advisors all the way to bright students to work together using a unified gamification strategy.

* How gamification motivates different age groups / social groups differently
* How to get two people with different motivations to play a game with the same set of rules
* How gamification helps people to bridge social/cultural divides by giving people a common language/ruleset that they can use to find common ground and purpose.

avatar for Daniel Green

Daniel Green

Co-founder & CTO, Wikistrat
Daniel Green is a co-founder and the CTO of Wikistrat, the World's first Massively Multiplayer Online Consultancy (MMOC). Originally from Sydney, Australia, Daniel started his career working in Television and Live Theatre where he learned an appreciation for being involved with creating... Read More →

Thursday June 12, 2014 2:30pm - 3:00pm PDT
Room 2

3:00pm PDT

Gamestorming Wikipedia: An Experiment in Playful Onboarding
We made a 7 mission gamified interactive onboarding tutorial to teach people how to edit Wikipedia in 1 hour. The journey involves badges, barnstars, challenges, and simulated interaction throughout a realistic quest to edit the article [[Earth]]. Game dynamics were used to create a sense of understanding, belonging, deep value identification, and technical proficiency. The use of games in open source and free culture online communities has great potential to drive participation. This talk will share the background of Wikipedia's editor retention decline problem, the inspiration for taking a gamified approach, a review of the design highlights, and a discussion of quantitative and qualitative data and survey analysis. The talk will end with opportunities for further future game-based portals for Wikipedia and leave time for questions about this notoriously prickly online community.

avatar for Jake Orlowitz

Jake Orlowitz

Wikipedia Administrator and Wikimedia Foundation Grantee, Wikipedia
Jake Orlowitz (User:Ocaasi) is an administrator on Wikipedia and has been a Wikipedia editor since 2007. He's made over 30,000 original edits to the site, and created new articles in the areas of biography, medicine, and international government. One of Jake's core focuses is outreach... Read More →

Thursday June 12, 2014 3:00pm - 3:30pm PDT
Room 2