GSummit 2014 has ended
Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now

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Design [clear filter]
Wednesday, June 11

10:07am PDT

Does the prize purse matter? Driving revolution through competition with XPRIZE
A prize is an old idea that remains surprisingly powerful today. And prizes are everywhere now: there are millions of awards, prizes and honors given each year around the world. The growth of prizes has a downside: more prizes means more noise. To break through the noise the prize industry is experiencing an "arms race" in prize amounts, with sponsors offering ever higher purses in hopes attracting more and better competitors and outcomes. But focusing on the prize purse alone is a fool's game: great prizes use many other (and better) levers to achieve outstanding results.

avatar for Eileen Bartholomew

Eileen Bartholomew

Eileen leads the Prizes organization at XPRIZE, where she turns great ideas into audacious competitions that result in breakthroughs for the benefit of humanity.

Wednesday June 11, 2014 10:07am - 10:29am PDT
Main Stage

11:26am PDT

Persuasion, Motivation, and Behavior: The Science of When and Why the Rules Don’t (Always) Work
“Science provides us with a number of general principles or rules of persuasion, motivation, and human behavior that tend to hold true for most people. For example, we know that people are more easily persuaded when we trigger an emotional response. Or if we reward a behavior, it is more likely to be repeated—and conversely, if we punish a behavior, it is less likely to be repeated. Or just the very basic principle that people tend to seek pleasure and avoid pain.

These shortcuts, or heuristics, are useful, and often, they work well. But for every rule there is at least one very important exception; times and situations in which people act in unexpected and counter-intuitive ways, the complete opposite of what you predicted. Statistically speaking, paying most attention to group behavior is fine.  But sometimes the outliers are telling us something really important about the underlying motivations or characteristics of a subset of our audience, and sometimes not reaching that subset of people, or understanding what causes their behavior, carries a high cost.

I will be discussing three very different, and very critical, instances of ‘outlier behavior’ –explaining why they defy the norm, how you can identify these situations from the beginning, and some alternate strategies that can work with these outlier groups or conditions. Finally, I will talk about motivation types in the broader sense—those who are most and least likely to respond to incentives, why punishment doesn’t work on some people, and the difference between Happiness and Meaning as driving forces behind individual behavior.

avatar for Andrea Kuszewski

Andrea Kuszewski

Researcher & Manager, Scientific Vortex Group
Andrea is a research scientist in the fields of cognitive neuroscience and psychology, focusing mainly on creativity, intelligence, motivation, sociopathy, and x-altruism. She is also a behavior therapist and consultant, treating children and families with autism spectrum disorders... Read More →

Wednesday June 11, 2014 11:26am - 11:48am PDT
Main Stage

2:30pm PDT

Hooked: How to Build Habit-Forming Products
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What is the psychology behind building the services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal has constructed a framework for understanding and designing habit-forming products. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive daily engagement.

avatar for Nir Eyal

Nir Eyal

Founder, NirAndFar.com
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso... Read More →

Wednesday June 11, 2014 2:30pm - 3:00pm PDT
Room 4

3:00pm PDT

Gamification Beyond Competition
Exploring Dr Stuckey's personal experience and researched examples of educational use of gamification strategies to cultivate professionalism, professional identity and community. Using examples from Australia and around the globe of communities strengthened by a thoughtful application of game atoms. These communities inhabit in K-12 schools, Universities and Professional Learning sites and prove that a well implemented gameful approach can do so much more than than just pit people against each other in competition, it can expedite, enhance and scaffold identity and community building.

avatar for Bron Stuckey

Bron Stuckey

Director, Innovative Educational Ideas
Bronwyn is a freelance consultant educational technologist and community of practice coach, developer and researcher. She consults to educational organizations and institutions such as the Arizona State University’s Quest Atlantis program, coaches in a number of online educational... Read More →

Wednesday June 11, 2014 3:00pm - 3:30pm PDT
Room 4

3:30pm PDT

Why We Love Low-Tech (And You Should, Too!)
If gamification is 75% psychology and 25% technology then why not rid the planet of dry, boring, ineffective training today! Let’s give corporate training professionals the tools they can use to start gamifying their projects today for an increased ROI, knowledge transfer, and more engaged workforce.

avatar for Monica Cornetti

Monica Cornetti

Founder, EntrepreNow!
Gamification keynote speaker and curriculum designer. As the host of Gamification Talk Radio, as well as author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You, Monica’s niche is non-technical gamification techniques that can be used in the... Read More →

Wednesday June 11, 2014 3:30pm - 4:00pm PDT
Room 4
Thursday, June 12

9:00am PDT

The Science of Fun: 3 Ways Games Make You Happier and Save the World
Change is hard. Advances in game design and neuroscience can make it easy. Millennium of evolution gives us an amazing system for acquiring behavior good and bad. The rush of positive emotions such as dopamine (reward), endorphin (euphoria), and oxytocin (trust) do daily battle with bad boys such as cortisol (stress). The activities we engage in for these daily battles tune our behavior. The challenge is that the cognitive rational self that sets our goals is not the same brain system that deals out the chemicals that make us feel good. Serious game designers and Gamifciation experts ignore this battle at their peril. Specially designed games can hack your brain to turn vicious cycles into virtus ones to help you lose weight, get smarter, and even fight climate change.
Come and explore this playful splash into 3 specific ways the fun of games can rewire your brain to be happier, healthier, and primed to work together to save the planet.

avatar for Nicole Lazzaro

Nicole Lazzaro

President, XEODesign, Inc.
I make games more fun. The leading expert on emotions and the fun of games I have made screens more engaging for over 20 years. Voted by Gamasutra as one of the Top 20 women working in video games, and cited by Wired, Fast Company, ABC News, CNET, The Hollywood Reporter, and Red Herring... Read More →

Thursday June 12, 2014 9:00am - 9:30am PDT
Room 4

10:00am PDT

Engagement and Monetization by Top-Earning Mobile Applications
Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Based on a cohort analysis across mobile app genres, Amazon has identified some characteristics that differentiate the top 50 revenue-generating apps and games in its Amazon Appstore for Android.  Here Amazon presents the results of its analysis and suggests conclusions to be drawn with respect to engagement tactics and strategies.

avatar for Peter Heinrich

Peter Heinrich

Developer Evangelist, Amazon
Peter Heinrich has programmed video games since 1991, when he started his career porting PC titles to the Amiga. He has developed games for desktop, console, online, and mobile, including flight simulators, 3D sports games, casual games, and MMOs.  Peter eventually went indie, bootstrapping... Read More →

Thursday June 12, 2014 10:00am - 10:30am PDT
Room 4

10:30am PDT

Playing God, The Power of Bringing People Alive
In this talk Stella shares some of the latest research on the state of our crippling sense of community. Despite growing numbers in social media use, we’re experiencing a loneliness epidemic that affects our well-being, our productivity, creativity, and the state of our relationships. In this talk Stella explores our role as conscious leaders and how we can be part of the cure.

avatar for Stella Grizont

Stella Grizont

Founder and CEO, WOOPAAH
Stella Grizont is the Founder and CEO of WOOPAAH, dedicated to helping people and their companies' flourish. WOOPAAH is loved by Google, Johnson & Johnson, Columbia University and many more awesome organizations for designing immersive engagement and well-being programs and training... Read More →

Thursday June 12, 2014 10:30am - 11:00am PDT
Room 4

11:30am PDT

The Designer’s Playbook for Persuasive Design
User interface design is no longer only about making apps usable and websites look pretty. Everyday you touch, tap, swipe, and click hundreds of interfaces that were carefully crafted with you in mind. Every interface is a potential experiment in persuading you to take certain actions or conform to prescribed behavior. While you’re usually cognizant of technology that attempts to modify your habits or change your behavior, there are an increasing number of products that are not behavior-changing technologies per se, but they have begun employing tactics on a micro-level to influence you and generally go unnoticed without your awareness. Through persuasive design, designers are building interfaces to meet business goals – goals that may not be aligned with your needs as a user.

This presentation is a practical deep dive on design tactics that harness the power of user persuasion in their products. Designers, product managers, and marketers: this one’s for you.

avatar for Matt Danna

Matt Danna

Head of Product, Fullscreen
Matt Danna is the Vice President of Product at Fullscreen, a global media company that builds technology to power the creation and sharing of video with the connected generation. Before joining Fullscreen, Matt worked at deviantART, where he did everything from software engineering... Read More →

Thursday June 12, 2014 11:30am - 12:00pm PDT
Room 4

12:00pm PDT

Deconstructing the Four Basic Models of Gamification
The challenge for anyone hoping to navigate a gamification project is transitioning from big idea to functional implementation. The number of choices and considerations required to succeed are overwhelming. Tony Ventrice will explain how to reduce the infinite space of gamification scenarios down to only four basic models and fewer than a dozen functional approaches. We'll then discuss how to identify which model is for you and what to do next.

avatar for Tony Ventrice

Tony Ventrice

Sr. Game Systems Designer, Badgeville
Tony Ventrice is a veteran game designer with a career of applying game-design techniques to emerging markets. From mobile, to Facebook, to Gamification, his successful, award-winning designs have taken him to industry leaders and innovators including Smule, Zynga, Playdom and Badgeville... Read More →

Thursday June 12, 2014 12:00pm - 12:30pm PDT
Room 4

12:30pm PDT

The Internet of Things: Using Technology to Engage
Software-driven datasets for user data are reaching saturation. The next frontier: a digitized world. This session will explore strategies used to successfully add electronic sensor data (BLE, beacons and remote patient care) to user engagement scenarios across the travel, healthcare, retail and convenience industries.

avatar for Jerry Filipiak

Jerry Filipiak

CEO, Comarch
Jerry Filipiak is CEO of Comarch Inc., the North American division of global IT solutions provider Comarch. Managing a team of more than 20 employees across three different locations, he oversees a diverse range of day-to-day activities such as marketing, new business, sales and business... Read More →

Thursday June 12, 2014 12:30pm - 1:00pm PDT
Room 4

2:30pm PDT

Level Up Your Gamification to Solve Big Business Problems
By now, hundreds of gamification tools have been developed—ranging from something as simple as points, badges and leaderboards, to different kinds of ranks and reputations. So how do you decide what’s the right tool for the job. Driving loyalty that lasts many years requires a very different set of tools from driving participation during a conference that only lasts a few days. This session will introduce you to the concept of effective timescale for behavior changes. And we will discuss its connection to the feedback timescale of the various gamification tools. Using these concepts, we will also show you a framework for choosing the optimal tool(s) for a variety of business problems—ranging from onboarding, marketing campaigns, to collaboration, innovation, and something much bigger.

avatar for Dr. Michael Wu

Dr. Michael Wu

Chief Scientist, Lithium
Dr. Michael Wu is the Chief Scientist at Lithium Technologies, where he currently applies data-driven methodologies to investigate and understand the social web. Michael has developed many predictive social analytics with actionable insights. His R&D work has won him the recognition... Read More →

Thursday June 12, 2014 2:30pm - 3:00pm PDT
Room 4

3:00pm PDT

Gamification as a Strategy
Ankit will discuss how gamification is a necessary strategy for companies to implement within their businesses.

avatar for Ankit Shah

Ankit Shah

Behavior Strategy & Consulting Lead, Dopamine
Ankit Shah is a behavioral design expert who leads behavior strategy and consulting at Dopamine Agency. With a strong academic/research background and a wide portfolio ranging from Fortune 50 clients to leading venture-Backed startups; he has helped develop multiple winning solutions... Read More →

Thursday June 12, 2014 3:00pm - 3:30pm PDT
Room 4

3:30pm PDT

The Coop Revolution: 7 Rules for Collaborative Game Design
Games are everywhere - and everyone’s a gamer. Yet most people’s assumptions about gaming and gamification revolve around competitive, zero-sum experiences. The next wave of gaming innovation is coming from indies, outsiders and non-gamers - and they’re crafting collaborative systems where people WIN TOGETHER and grow the pie for everyone. What market trends are driving this change? Which influential games and services are leading the way? Come learn the secrets behind Coop hits like Minecraft, Journey, Foldit, Portal, Team Fortress, Left4Dead, Nike+, Youtube, and Kickstarter. Discover the 7 rules for collaborative design that propelled these projects - and walk away with ideas and inspiration for how to apply Coop thinking to your next project.

avatar for Amy Jo Kim

Amy Jo Kim

Creative Director, Shufflebrain
Amy Jo Kim is a social game designer, part community architect. She's worked on Rock Band, eBay, Netflix, indiegogo, nytimes.com, The Sims, Ultimata Online, Happify, and many startups She’s well known for her 2000 book, Community Building on the Web, a design handbook for digital... Read More →

Thursday June 12, 2014 3:30pm - 4:00pm PDT
Room 4