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Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
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Tuesday, June 10
 

7:30am

Breakfast
Tuesday June 10, 2014 7:30am - 9:00am
Concourse

7:30am

Registration - Workshop Attendees Only
Registration on June 10th is for Workshop Attendees ONLY. All other attendees will not be able to enter until June 11th.

Tuesday June 10, 2014 7:30am - 9:00am
Concourse

9:00am

Advanced Gamification Certification Workshop
Earn your Gamification Certification in this hands-on, full day Advanced Gamification Workshop with the top gamification thought leader in the world, Gabe Zichermann. Learn how to bring effective engagement strategies & design back to your company to conquer the user engagement crisis. Bring your current or future project to work on in the workshop. GSummit is the ONLY place where you can earn this certification. Gabe's workshop has sold-out 4 years in a row, so please get your tickets early. Read more about and Register for this workshop here

Speakers
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book... Read More →


Tuesday June 10, 2014 9:00am - 4:00pm
Room 4

9:00am

Dr. BJ Fogg's Masterclass in Behavior Design
Join Dr. BJ Fogg at GSummit in his exclusive Masterclass in Behavior Design. This is the first time Dr. Fogg's workshop is being held outside his by-acceptance only boot camp and his class at Stanford. Upon completion of his Masterclass, your perspective of human behavior will alter, giving you unusual clarity in your work projects. Space is limited and this workshop will sell-out. Click here to learn more or Register Now to secure your seat

Speakers
avatar for Dr. BJ Fogg

Dr. BJ Fogg

Director of the Behavior Design Lab, Stanford University
Dr. BJ Fogg directs the Behavior Design Lab at Stanford. An experimental psychologist, Fogg has created breakthrough methods for changing human behavior. At his guest home on the Russian River, he teaches small groups of industry innovators how to apply his methods in his monthly "Boot Camp in Behavior Design." Over the past two years he has personally coached over 20,000 people in his breakthrough method called Tiny Habits.  | He is the... Read More →


Tuesday June 10, 2014 9:00am - 4:00pm
Room 2

9:00am

Enterprise Gamification Certification Workshop
Earn your Gamification Certification in this hands-on, full day Enterprise Gamification Workshop with the leader in enterprise gamification, Mario Herger. Bring your current or future project to work on in the workshop. GSummit is the ONLY place where you can earn this certification and seats are strictly limited. Read more about and Register for this workshop here -- seats are limited

Speakers
avatar for Mario Herger

Mario Herger

Founder & CEO, EGC
Mario is an expert in enterprise gamification and conducted countless workshops on that topic. With 15 years of experience in the enterprise software space (formerly with SAP) he is also familiar with software projects in large organizations and the potential for gamification in engaging employees. He has worked on multiple gamification projects in enterprises. He is the founder and CEO of Enterprise Gamification Consultancy LLC.


Tuesday June 10, 2014 9:00am - 4:00pm
Room 3

9:00am

Persuasive Design Workshop for Next-Gen Loyalty Marketing

If you're like every other American consumer, you're carrying at least one loyalty program membership card in your pocket or virtual wallet; most of us are actually carrying five or more.  Loyalty programs are now an expected part of most brand experiences, but defining the right mix of status, intrinsic and extrinsic benefits and relevant communications -- while also addressing the shifting demands of emerging Gen Y consumers -- is an increasing challenge.  It's also the science of Next-gen Loyalty Marketing. 

Persuasive Design is the art of helping people get what they want in the context of your business. Persuasive Designers work from a bias of user-centricity guided by a deep understanding of how the human brain works, with a liberal injection of "game thinking" and gamification as well.

Designers of highly successful things (cars, appliances, video games) have applied Persuasive Design for years. The principles of Persuasive Design can be applied to less "thingy" systems, including consumer loyalty programs, through a proven lab experience. Motivation programs designed using this process have achieved industry recognition (including a 2012 Incentive Magazine Best in Show award and a 2014 Loyalty Expo Best in Show award) as well as having outperformed their competitors in hard success metrics.


The Workshop
 

This Workshop will lead you through the fundamentals of Persuasive Design for Consumer Loyalty, with the goal of enabling you to turn your loyalty program into an emotional pathway between you and your best and high-potential customers. Loyalty Marketing expert Barry Kirk and Persuasive Design expert Bill Hennessy, co-creators of the Maritz Persuasive Design Lab, will lead you through a 3-phase workshop covering such topics as:
 
1.     Next-gen Loyalty 101

  • The 4-Tiers of Consumer Loyalty
  • The Earn+Burn+Yearn Loyalty Framework
  • Customer Engagement and Values Segmentation
  • Designing for the Irrationally Loyal

2.     Persuasive Design for Loyalty

  • The 4-Drive Model: the Neuroscience of Consumer Engagement
  • Rapid-prototyping through Game Thinking
  • Customer Ethnography for Design

 3.     Gamified Loyalty

  • The Disruption+Habit+Ritual Model
  • Gamified New Member Onboarding
  • Game Mechanics for Intrinsic Consumer Behaviors

 

What You’ll Learn

At the end of this workshop, you will be able to:

  • Re-frame your current understanding of your customers
  • Apply the principles of Persuasive Design for customer loyalty to rethink your current reward and communications strategy
  • Conduct an ethnographic study of your customers
  • Optimize the use of gamification/game mechanics for your loyalty program
  • Develop a pursuit angle to help your ideas for next-gen customer engagement to merge with changes in consumer attitudes, preferences, and technology
  • (We will NOT, however, be dwelling on pedestrian old school loyalty topics like liability, breakage and cost-per-point analysis because this is Gsummit, and no one comes to Gsummit to do math!)

Facilitators

Barry Kirk is VP of Consumer Loyalty for Maritz Motivation Solutions, a former Sr. Director of Digital Strategy for gamification provider Bunchball, and a highly respected speaker and practitioner in the loyalty industry. Bill Hennessy applies his background as a software architect, motivation expert and prolific blogger to the larger issues of Persuasive Design for loyalty, incentive, and engagement programs. Bill is also author of "Weaving the Roots: How to Maximize Your Social Media Impact" by HarperCollins.


Speakers
avatar for Bill Hennessy

Bill Hennessy

Persuasive Design Strategist, Maritz Motivation Solutions
As Engagement Solutions Director for Maritz Motivation Solutions, Bill is focused on advancing the application of Persuasive Design (“Helping people get what they want in the context of your business”) through lab experiences that enable clients to reframe their challenges and goals with more of a customer-centric focus. Prior to joining Maritz, Bill was an Engagement Director with a technology consulting firm where he managed... Read More →
avatar for Barry Kirk

Barry Kirk

VP of Consumer Loyalty Strategy, Maritz Motivation Solutions
Barry brings a decade of experience in customer retention and digital marketing to his role as VP of Loyalty Strategy for Maritz Motivation Solutions, where he serves as the leader of the Maritz US customer loyalty practice.  A sought after speaker and workshop leader, he has led the introduction of new disciplines like neuroscience and gamification to the loyalty marketing space, and champions the belief that “Consumers are human... Read More →


Tuesday June 10, 2014 9:00am - 4:00pm
Room 5

12:00pm

Lunch
Tuesday June 10, 2014 12:00pm - 1:00pm
Concourse

5:30pm

All Attendee Networking Scavenger Hunt Hosted by cityHUNT
Have fun and get energized while meeting other awesome Gsummit attendees on this networking scavenger hunt while discovering the best of SF. There will be clues, cameras, bars, and the unexpected. No knowledge of area necessary, just show up with comfortable shoes and weather appropriate clothing. cityHUNT has been on the leading edge of team building, workshops and experiences for the past 12 years--all built around the concept of gamification. Space is limited, so please sign up during registration. Happy hunting!

Location
Golden Gate Taproom
525 Sutter St #2
San Francisco, CA 94108

Registration
5:30-6:15pm

The Hunt
6:30-8pm

Hunt Wrap-up Party
8-9pm


Moderators
avatar for Ben Hoffman

Ben Hoffman

CEO, cityHUNT
Ben Hoffman is the co-founder and Chief Experience Officer at cityHUNT, since 2001 he has been harnessing the power of positive psychology, corporate team building and adventure to enhance team productivity, employee relations and workplace happiness. cityHUNT has the privilege of working with many different types of organizations and most of the the Fortune 500 including Google, Whole Foods, and GE. Hoffman has a degree from New York... Read More →


Tuesday June 10, 2014 5:30pm - 9:00pm
Golden Gate Taproom 525 Sutter St #2 San Francisco, CA 94108
 
Wednesday, June 11
 

7:30am

Breakfast
Wednesday June 11, 2014 7:30am - 9:00am
Concourse

7:30am

Registration - All Attendees
Wednesday June 11, 2014 7:30am - 9:00am
Concourse

9:00am

GSummit Opening
Speakers
avatar for Kevin Shane

Kevin Shane

Director, GSummit, Gamification Co
Kevin joined Gamification Co unofficially in October of 2011 and officially in March of 2012. He is now the Director of GSummit, occasionally writes for the blog and helps continue to strengthen the GCo Community. These are a few of his favorite things: Family, Friends, NJ, Craft Beer, Kitesurfing, Skiing, Soccer, Philanthropy and of course Gamification. Follow Kevin on Twitter @stogiemonster


Wednesday June 11, 2014 9:00am - 9:03am
Main Stage

9:03am

GSummit Welcome
Speakers
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book... Read More →


Wednesday June 11, 2014 9:03am - 9:08am
Main Stage

9:08am

Gamify The Hashtag & Win At Your Next Event
Finding who's at your event and what everyone is saying on twitter is a disaster.  We built livecube to gamify the social media event-going experience and help attendees find and share the best ideas.  Hear what we've learned since gamifying the hashtag, helping many Fortune 500's set their audiences on social media fire.

Speakers
avatar for Aaron Price

Aaron Price

Co-founder, Livecube
Aaron is the cofounder of livecube.co, the worlds most engaging event app used by many Fortune 1000 companies. He's also the founder of the the award-winning NJ Tech Meetup, NJ's largest tech community. With an early entrepreneurial drive sparked when awarded a patent in high school, he went on to found deliverU, effordables, and weCraft. He lives in Hoboken with his wife and their two proudest startups, their two daughters.


Wednesday June 11, 2014 9:08am - 9:23am
Main Stage

9:23am

GAMIFY: What is the Future of Gamification?
Digital business requires organizations to re-evaluate how they engage and motivate customers, employees and communities. Gamification is a powerful means of packaging motivation using a digital engagement model which enables organizations to scale motivation without the constraints of cost, time, distance or connectedness.

Speakers
avatar for Brian Burke

Brian Burke

Research Vice President, Gartner
Brian Burke is a Research Vice President at Gartner, covering enterprise architecture for the past 15 years. For the past three years, he has led research on the emerging gamification trend. As an expert in enterprise architecture, he has worked for decades on understanding disruptive technology trends and their implications for business. He is a prominent researcher and speaker and has been published and interviewed in Wall Street Journal... Read More →


Wednesday June 11, 2014 9:23am - 9:45am
Main Stage

9:45am

Beyond the Transaction: Loyalty's Next Act is Gamification
Making loyalty programs more "contextual" could be the key to engaging today's digitally connected consumer and finding success with data-driven marketing. By blending the study of human behavior and the discipline of behavior psychology, marketers are unlocking a new generation of customer marketing strategies. This behavior driven program approach has proven successful in B2B settings and is taking hold in B2C applications. This session will share the foundational elements of Contextual Loyalty, highlight market examples of brands enjoying success with this approach, and give delegates practical take-aways to use in evolving their own customer loyalty strategies.

Speakers
avatar for Bill Hanifin

Bill Hanifin

Engagement Solutions Director, Hanifin Loyalty LLC
Bill Hanifin is Managing Director of Hanifin Loyalty, focusing his work at the intersection of data-driven marketing, payment products, and marketing technology. While creativity and innovation are part of what he promises to clients, the highest objective of his work is to transform thought leadership into practical marketing solutions which can be successfully executed to build competitive advantage in the marketplace. In addition to leading... Read More →


Wednesday June 11, 2014 9:45am - 10:07am
Main Stage

10:07am

Does the prize purse matter? Driving revolution through competition with XPRIZE
A prize is an old idea that remains surprisingly powerful today. And prizes are everywhere now: there are millions of awards, prizes and honors given each year around the world. The growth of prizes has a downside: more prizes means more noise. To break through the noise the prize industry is experiencing an "arms race" in prize amounts, with sponsors offering ever higher purses in hopes attracting more and better competitors and outcomes. But focusing on the prize purse alone is a fool's game: great prizes use many other (and better) levers to achieve outstanding results.

Speakers
avatar for Eileen Bartholomew

Eileen Bartholomew

SVP Prizes, XPRIZE
Eileen leads the Prizes organization at XPRIZE, where she turns great ideas into audacious competitions that result in breakthroughs for the benefit of humanity.


Wednesday June 11, 2014 10:07am - 10:29am
Main Stage

10:29am

Break
Take a break, enjoy refreshments, meet your peers and GSummit Sponsors

Wednesday June 11, 2014 10:29am - 11:04am
Concourse

11:04am

Game-Based Society: Mobile Games Beyond The Small Screen
Since the advent of the contemporary smartphone and the debut of the mobile app store in 2008, mobile has been the hottest sector in the game industry.  Successful mobile games now generate millions of dollars of revenue per day.  We are now about to enter a new phase of mobile gaming in which the gameplay extends beyond the phone itself to the world around us. Get ready for gaming everywhere, when next-generation mobile phones connect to smart devices, smart appliances, smart cars and smart cities, linking the entire city scape with an invisible layer of data that will serve as a canvas for massive metagames.  For game designers and game-based marketing experts, this is nirvana.  For the players, it could be transformative:  we'll literally live the game.  This talk will examine the trajectory of technologies and game formats that brought us to this point, and will explore the possibilities that lie ahead.

Speakers
avatar for Robert Tercek

Robert Tercek

General Creativity, President/Founder, Creative Visions Foundation
Robert Tercek is one of Hollywood's most prolific creative executives in digital media.  He has designed and produced hundreds of titles published across every platform from television shows to computer and console games to mobile phones.  His career is marked by several milestones, including the launch of the first computer games, the first online multiplayer games, the first interactive TV game shows, the world's first mobile video... Read More →


Wednesday June 11, 2014 11:04am - 11:26am
Main Stage

11:26am

Persuasion, Motivation, and Behavior: The Science of When and Why the Rules Don’t (Always) Work
“Science provides us with a number of general principles or rules of persuasion, motivation, and human behavior that tend to hold true for most people. For example, we know that people are more easily persuaded when we trigger an emotional response. Or if we reward a behavior, it is more likely to be repeated—and conversely, if we punish a behavior, it is less likely to be repeated. Or just the very basic principle that people tend to seek pleasure and avoid pain.

These shortcuts, or heuristics, are useful, and often, they work well. But for every rule there is at least one very important exception; times and situations in which people act in unexpected and counter-intuitive ways, the complete opposite of what you predicted. Statistically speaking, paying most attention to group behavior is fine.  But sometimes the outliers are telling us something really important about the underlying motivations or characteristics of a subset of our audience, and sometimes not reaching that subset of people, or understanding what causes their behavior, carries a high cost.

I will be discussing three very different, and very critical, instances of ‘outlier behavior’ –explaining why they defy the norm, how you can identify these situations from the beginning, and some alternate strategies that can work with these outlier groups or conditions. Finally, I will talk about motivation types in the broader sense—those who are most and least likely to respond to incentives, why punishment doesn’t work on some people, and the difference between Happiness and Meaning as driving forces behind individual behavior.


Speakers
avatar for Andrea Kuszewski

Andrea Kuszewski

Researcher & Manager, Scientific Vortex Group
Andrea is a research scientist in the fields of cognitive neuroscience and psychology, focusing mainly on creativity, intelligence, motivation, sociopathy, and x-altruism. She is also a behavior therapist and consultant, treating children and families with autism spectrum disorders, specializing in Aspergers Syndrome. Andrea is an Affiliate Scholar with the IEET, a public speaker, and a freelance science writer, appearing in publications such... Read More →


Wednesday June 11, 2014 11:26am - 11:48am
Main Stage

11:48am

Gamified Talent Management: Using Techniques from Role Playing Games to Transform the Perception of Work and Work Culture
By combining the most innovative organizational research techniques with the most cutting edge social business tools and game design techniques from Role Playing Games (RPGs), organizations today can create a virtual workplace environment that: Ensures that skills and challenges are matched appropriately
  • More employees are engaged in their work and are intrinsically motivated to pursue loftier career aspirations

  • Facilitates immediate access to subject matter experts anywhere

  • Offers real time updates on the creation of client value

  • Increases productivity generated by contemporary communication rather than antiquated reliance on email, ad hoc relationships and processes
In essence, organizations can take this opportunity to create an aspirational workplace built on the concept of FLOW where employees can both see and feel a sense of self direction.

Speakers
avatar for Phaedra Boinodiris

Phaedra Boinodiris

Global Lead for Serious Games and Gamification, IBM
Phaedra Boinodiris is IBM's global lead for serious games and gamification at IBM across all industries. Since the start of her career at IBM she has incubated a games for marketing program, a games for training program and IBM's very first consulting practice integrating games with real data and real processes to optimize high return processes. She is also the author of Serious Games for Business, published in 2014 by Megan-Kiffer press. In... Read More →


Wednesday June 11, 2014 11:48am - 12:10pm
Main Stage

12:10pm

Puzzle Solved: How to Create Long-term Change from Short-term Motivation by Dr. BJ Fogg
The classic puzzle of transforming temporary motivation into lasting change has been solved. For many years, the creators of products and programs have tried to crack this code, with the vast majority ending in failure. For example, giving someone a cash reward to exercise for six-weeks rarely transforms into the habit of exercise OR entering a weight-loss contest rarely leads to keeping the pounds off. However, in some cases the short-term motivation (the money, a contest) will indeed turn into long-term change (a habit or weight maintenance). So what's the difference between the failures and the successes? That queston has been answered. Join Dr. BJ Fogg as he teaches us the secret to this puzzle in his GSummit keynote. You'll find that the answer is systematic -- and easy to grasp. He'll also explain how you can use this solution to create more effective products and services.

Register Now for Dr. Fogg's Masterclass in Behavior Design -- seats are limited!

Speakers
avatar for Dr. BJ Fogg

Dr. BJ Fogg

Director of the Behavior Design Lab, Stanford University
Dr. BJ Fogg directs the Behavior Design Lab at Stanford. An experimental psychologist, Fogg has created breakthrough methods for changing human behavior. At his guest home on the Russian River, he teaches small groups of industry innovators how to apply his methods in his monthly "Boot Camp in Behavior Design." Over the past two years he has personally coached over 20,000 people in his breakthrough method called Tiny Habits.  | He is the... Read More →


Wednesday June 11, 2014 12:10pm - 12:49pm
Main Stage

12:50pm

Lunch
Enjoy lunch outdorrs, network with your peers and find out more from GSummit Sponsors

Wednesday June 11, 2014 12:50pm - 2:30pm
Concourse

2:30pm

Retail Engagement: Challenges and Opportunities for Future Retail Marketing
Loyalty programs were the first commercial manifestation of gamification, dating back to the 1930's when S&H Green Stamps were created. As gamification has grown at a rapid rate, with many new innovations in the space appearing all the time, the traditional loyalty program has not adapted to keep its users fully engaged. Join Roger as he explains why loyalty programs have been slow to adopt the latest thinking in gamification and what loyalty program managers & marketers can do to start the transformation.

Speakers
avatar for Roger Sniezek

Roger Sniezek

GM of flybuys, Loyalty and CRM, flybuys
Roger Sniezek is the General Manager of Loyalty, Customer Relationship Management (CRM), and flybuys at Coles, leading a team of around 100 people. Roger is responsible for the management and development of the flybuys programme including the coalition partners, analytics, operations, and rewards. Additionally, Roger is responsible for targeted marketing and the use of the analytics across the Coles Group. Coles serves 19 million customers each... Read More →


Wednesday June 11, 2014 2:30pm - 3:00pm
Room 3

2:30pm

Hooked: How to Build Habit-Forming Products
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What is the psychology behind building the services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal has constructed a framework for understanding and designing habit-forming products. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive daily engagement.

Speakers
avatar for Nir Eyal

Nir Eyal

Founder, NirAndFar.com
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir is also an advisor to several Bay Area startups , venture capitalists, and incubators. Nir’s last company... Read More →


Wednesday June 11, 2014 2:30pm - 3:00pm
Room 4

2:30pm

Stopping Gamification from Being a Double-Edged Sword: Evidence from Games and the Enterprise
Gamification can have unintended consequences, especially when games move from a voluntary activity to a company requirement.  Using the latest hard evidence from gamification experiments conducted along Prof. Nancy Rothbard both at companies and in psychology labs, Prof. Mollick will discuss ways in which enterprise gamification can succeed - and how it can backfire.  He will cover some simple techniques to increase the chance of success in gamification within the enterprise, as well as how to measure the outcomes of gamification initiatives.

Speakers
EM

Ethan Mollick

Edward B. and Shirley R. Shils Assistant Professor of Management, The Wharton School of the University of Pennsylvania
Prof. Ethan Mollick studies innovation and entrepreneurship, and the ways in which an individual’s actions can affect firms and industries. Prof. Mollick also co-authored a book on the intersection between video games and business that was named one of the American Library Association’s top ten business books of the year, and has studied the way that games can be used to motivate performance and education.  He has published... Read More →


Wednesday June 11, 2014 2:30pm - 3:00pm
Room 2

2:30pm

Play for a Cause Session 1
Play for a Cause (P4C) is a gamified brainstorming session to better understand how to use game mechanics to solve a problem. The problem used in P4C is focused on social good. This experience is limited to 32 people and will be facilitated by Gabe Zichermann.

Session 1:
The number of women in science, technology, engineering and math (STEM) is very low. You'll be working together as a group to find ways to increase the number of women in science, technology, engineering and math (STEM).

Speakers
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book... Read More →


Wednesday June 11, 2014 2:30pm - 3:30pm
Room 5

3:00pm

Personalizing Customer Engagement Through Gamification
EA Sports™ FIFA is one of the best-selling videogame franchises in history. With over 100 million sales worldwide, it has built a fervent and diverse fan base. From avid FIFA® Football fans to sports gamers who are in it for the competition to brand new players who are trying to figure it all out, FIFA is challenged with the task of offering relevant and personalized information to each of their distinct customer segments. Pamela Radford, Senior Director of Global Engagement Marketing at EA, saw gamification as the solution to this challenge. As a result, EA recently introduced FIFA Fan Rewards, a gamified website that rewards and acknowledges FIFA fans for interacting with the fan site and directs each fan to the most applicable content for them. With FIFA Fan Rewards, fans are being rewarded for sharing their love of FIFA, inspiring advocacy through social channels and driving engagement far beyond each game launch cycle.

This presentation will give a backstage look into how EA is using gamification to reach their customers with targeted multi-channel lifecycle marketing. Through this example, they will shed light on how entertainment properties can leverage gamification to drive enduring customer loyalty and build a deeper relationship with their biggest “fans.”

Speakers
avatar for Pamela Radford

Pamela Radford

Sr. Director, Global Engagement Marketing, Electronic Arts
Pamela Radford leads Global Engagement Marketing at EA, responsible for cross-channel marketing supporting EA’s console, web & mobile franchise portfolio, including best-selling EA Sports and Battlefield games. Drawing on her extensive performance-based digital marketing experience, Pamela has embraced recent innovations in the marketing technology field to drive innovation at EA with lifecycle marketing strategies that trigger... Read More →


Wednesday June 11, 2014 3:00pm - 3:30pm
Room 3

3:00pm

Gamification Beyond Competition
Exploring Dr Stuckey's personal experience and researched examples of educational use of gamification strategies to cultivate professionalism, professional identity and community. Using examples from Australia and around the globe of communities strengthened by a thoughtful application of game atoms. These communities inhabit in K-12 schools, Universities and Professional Learning sites and prove that a well implemented gameful approach can do so much more than than just pit people against each other in competition, it can expedite, enhance and scaffold identity and community building.

Speakers
avatar for Bron Stuckey

Bron Stuckey

Director, Innovative Educational Ideas
Bronwyn is a freelance consultant educational technologist and community of practice coach, developer and researcher. She consults to educational organizations and institutions such as the Arizona State University’s Quest Atlantis program, coaches in a number of online educational programs and research issues of virtual worlds, games in learning and how we can cultivate identity, agency, leadership, and community for students and teachers... Read More →


Wednesday June 11, 2014 3:00pm - 3:30pm
Room 4

3:00pm

Recognizing Behavior with Big Data + Gamification
As more online services start to leverage machine learning to develop an improved and more personal customer experience, the stellar rise of "big data" as a mechanism to tailor the experience is well known. Their is a challenge, however, when customers are not naturally or organically generating all the data required to feed the machine learning algorithms - and game mechanics can be a powerful technique to encourage users to perform tasks to help complete the big data story.

Speakers
avatar for Ross Smith

Ross Smith

Director of Test at Skype Division, Microsoft
Ross Smith is a Director of Test in Skype at Microsoft. He really enjoys getting a paycheck to “play” with software for almost 23 years at Microsoft. The projects he's been a part of have used gamification and game mechanics to help crowdsource quality related effort for over 10 years. He is one of the authors of “The Practical Guide to Defect Prevention” and holds six patents, latest in Nov, 2012. His 42projects effort... Read More →


Wednesday June 11, 2014 3:00pm - 3:30pm
Room 2

3:30pm

Earn your Wings-objective based gamified promotional design
A look inside the evolving design considerations behind Air Canada’s Earn your Wings program. Hear about how the first iteration came about and how the airline is evolving gamification based on its learnings.

Speakers
avatar for Ian DiTullo

Ian DiTullo

Director of Loyalty, Air Canada
As the Director of Loyalty Marketing at Air Canada, Ian is responsible for loyalty strategy, relationship marketing and customer recognition for the airline’s frequent flyers. Leveraging the airline's loyalty and recognition programs and related data assets, Ian and his team aim to achieve profitable customer behavior shifts by enhancing the quality and relevance of customer interactions through a variety of integrated and impactful... Read More →


Wednesday June 11, 2014 3:30pm - 4:00pm
Room 3

3:30pm

Why We Love Low-Tech (And You Should, Too!)
If gamification is 75% psychology and 25% technology then why not rid the planet of dry, boring, ineffective training today! Let’s give corporate training professionals the tools they can use to start gamifying their projects today for an increased ROI, knowledge transfer, and more engaged workforce.

Speakers
avatar for Monica Cornetti

Monica Cornetti

Founder, EntrepreNow!
Gamification keynote speaker and curriculum designer. As the host of Gamification Talk Radio, as well as author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You, Monica’s niche is non-technical gamification techniques that can be used in the corporate training environment. Featured on the cover of Bloomberg Businessweek, Monica has been designated as "one of the best" entrepreneurial training experts... Read More →


Wednesday June 11, 2014 3:30pm - 4:00pm
Room 4

3:30pm

The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building & Performance Management
In the not too distant past, work was mediated by informal, ad hoc systems like paper, face-to-face meetings, and email. All that has changed, and work now happens in formal systems for sales, service, training, collaboration and more - and all these systems are throwing off structured data. In this session, learn how smart employers are feeding this data into gamification engines to identify strengths and weaknesses, summarize skill sets, generate profiles of top-performing employees, predict future performance and motivate behavior change – fundamentally changing the way that work happens.

Speakers
avatar for Rajat Paharia

Rajat Paharia

Founder, Chief Product Officer, Bunchball
Widely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a wide array of companies, including IHG, Mattel, T-Mobile, Bravo, VMware, Electronic Arts... Read More →


Wednesday June 11, 2014 3:30pm - 4:00pm
Room 2

4:00pm

Break
Take a break, enjoy refreshments, meet your peers and GSummit Sponsors

Wednesday June 11, 2014 4:00pm - 4:30pm
Concourse

4:30pm

Gamifying The Arts: How Leading Arts Orgs are Transforming Engagement
Arts organizations such as ballets, operas and theaters, are under tremendous pressure to sell tickets and raise money to support their operations.  Competition for entertainment dollars is very intense.  In this session, Erik Gensler, President of Capacity Interactive, a digital marketing consulting firm for arts organization, will use case studies to illustrate how smart arts organizations are using gamification to engage patrons in order to sell more tickets and raise more money.  This session will also illustrate how organizations can use the data from these efforts to better target prospects online.

Speakers
avatar for Erik Gensler

Erik Gensler

President, Capacity Interactive
Erik Gensler is the President of Capacity Interactive Inc. a digital marketing consulting firm for the arts whose clients include some of the country's leading performing arts institutions including Alvin Ailey American Dance Theater, The Goodman Theater, Lincoln Center Theater, and New York City Ballet. Erik founded Digital Marketing Boot Camp for the Arts, a two-day conference each October in NYC. Erik has presented sessions on digital... Read More →


Wednesday June 11, 2014 4:30pm - 5:00pm
Room 3

4:30pm

How a Bank Becomes Playful: Breaking a Lance for Gamification in a Financial Institute
In this talk Maarten will show how gamification is being organized within Rabobank, the largest bank in the Netherlands. He will show two cases on how Rabobank has applied gamification and argues why banks need ‘subtle gamification’. He also shares some best practices on how to be an ambassador for gamification in a large organization. An interesting talk for those who want to learn how to engage their colleagues and internal stakeholders in gamification.

Speakers
avatar for Maarten Molenaar

Maarten Molenaar

Manager of Gamification Hub, Rabobank
Maarten Molenaar is the manager of the Rabobank Gamification Hub, the virtual network from where he works to implement gamification as a ‘business as usual’ practice within this cooperative bank conglomerate that operates in over 48 countries and employees nearly 60,000 people. There are several gamification initiatives and projects within Rabobank and Maarten connects them with each other and supports them with the knowledge which is... Read More →


Wednesday June 11, 2014 4:30pm - 5:00pm
Room 2

4:30pm

Hands-on Lab: Game the System™ – A Proven Method to Level Up Training and Development
As you play along on the Game the System™ game board, this hands-on, gamified lab takes you through the 5-step process of adding low-tech gamification to your organizations training and development programs. Upon completion of this lab, participants will be able to:

  • Define their measurable business objectives and determine how gamification will help them to achieve their objective

  • Weave a story or theme to make the training stickable – so that players remember facts and transfer skills to real world scenarios

  • Create the right mix of ingredients and next steps in their learning activities to allow the participants to acquire knowledge and skill

  • Identify the game elements (points, badges, leaderboards, etc.) and game mechanics (chance, competition, collaboration, rewards, etc.) they will use

  • Construct a consistent, attractive - even charming and captivating - cohesiveness that ties the entire project together

  • Answer the question:  Is it fun?

When the Game the System™ 5-step process is orchestrated effectively, learning goals are achieved with maximum effectiveness and impact. Our brains thrive on such stimulation. In fact, the Game the System™ method is learning at its best.

Speakers
avatar for Monica Cornetti

Monica Cornetti

Founder, EntrepreNow!
Gamification keynote speaker and curriculum designer. As the host of Gamification Talk Radio, as well as author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You, Monica’s niche is non-technical gamification techniques that can be used in the corporate training environment. Featured on the cover of Bloomberg Businessweek, Monica has been designated as "one of the best" entrepreneurial training experts... Read More →


Wednesday June 11, 2014 4:30pm - 6:00pm
Room 4

5:00pm

Creating a Gamification Function in your Organization: The Verizon Case Study
Are you interested in making gamification a full or part time function within your organization? William shares insight into how he created a gamification function within Verizon and how you can do the same.

Speakers
avatar for William Beegle

William Beegle

Sr. Analyst of Innovation & Gamification, Verizon Wireless
William Beegle is a Sr. Analyst of Innovation & Gamification at Verizon Wireless. He develops innovative and new approaches to employee learning & development. He created the first dedicated gamification role in his company after successfully implementing several gamification initiatives.


Wednesday June 11, 2014 5:00pm - 5:30pm
Room 2

5:30pm

How Employee Recognition Programs Fail
Most employee recognition programs fail to achieve the objective: employee engagement.    Rather than make employees excited to come to work, many recognition programs (with the best-of-intentions) encourage the opposite.   We have conducted hundreds of experiments to optimize & gamify Employee Recognition programs — incorporating lessons from our F1000 clients, sports and our own employees.   We will cover the three biggest mistakes in building Recognition programs & how to avoid.

Speakers
avatar for Albert Balcells

Albert Balcells

Co-head of Engineering, Next Jump, Inc.
Albert Balcells joined Next Jump in May 2007, and currently serves as SVP and Co-head of Engineering. He has held a variety of roles during his tenure, including Head of Product, and Head of UX. Prior to joining Next Jump, Albert served as the CTO of CoActive Marketing Group, a publicly traded marketing agency. Albert is originally from Barcelona, Spain. He began writing software on a Commodore 64, and jumped to PCs soon thereafter. He earned a... Read More →
avatar for Thomas Fuller

Thomas Fuller

Co-head of Engineering, Next Jump, Inc.
Thomas Fuller is the Chief of Engineering at Next Jump, Inc. (NxJ). Tom joined Next Jump in October 1999 and helped grow the business though the first dot-com bubble to over 150 employees. A few years later, Next Jump survived the dot-com bust however shrunk down to just 4 employees in January of 2002. Tom was part of the 4-person surviving team and, since 2002, has lead the development of the company's e-commerce platform. Today, NxJ is... Read More →


Wednesday June 11, 2014 5:30pm - 6:00pm
Room 2

6:00pm

All-Attendee Party Sponsored by Bunchball
Join your peers for an evening of drinks, food and fun as we get to know each other and make critical connections.

Big thanks to Bunchball for sponsoring the All-Attendee Party!


Wednesday June 11, 2014 6:00pm - 8:00pm
Concourse
 
Thursday, June 12
 

7:30am

Breakfast
Thursday June 12, 2014 7:30am - 9:00am
Concourse

7:30am

Registration - All Attendees
Thursday June 12, 2014 7:30am - 9:00am
Concourse

9:00am

Rituals, Selfies and Cult Connection : A Vision for the Future of True Loyalty
Customer loyalty has hit a turbulent period. Our dominant earn-and-burn loyalty program model, now more than 50 years old, is in decline. Social media continues to disrupt the brand-customer dialogue once controlled by corporations. And Millennials refuse to conform to the brand loyalty patterns of their parents and grandparents. So, what's a savvy marketer to do?  Its time for a serious rethink, not just of our prevailing loyalty models, but our fundamental understanding of "consumers." This session will explore the question of why loyalty programs are in need of change, offer a re-framing for loyalty's next iteration, and introduce a new metric for effective customer engagement: "Selfie Value." 

Speakers
avatar for Barry Kirk

Barry Kirk

VP of Consumer Loyalty Strategy, Maritz Motivation Solutions
Barry brings a decade of experience in customer retention and digital marketing to his role as VP of Loyalty Strategy for Maritz Motivation Solutions, where he serves as the leader of the Maritz US customer loyalty practice.  A sought after speaker and workshop leader, he has led the introduction of new disciplines like neuroscience and gamification to the loyalty marketing space, and champions the belief that “Consumers are human... Read More →


Thursday June 12, 2014 9:00am - 9:30am
Room 3

9:00am

The Science of Fun: 3 Ways Games Make You Happier and Save the World
Change is hard. Advances in game design and neuroscience can make it easy. Millennium of evolution gives us an amazing system for acquiring behavior good and bad. The rush of positive emotions such as dopamine (reward), endorphin (euphoria), and oxytocin (trust) do daily battle with bad boys such as cortisol (stress). The activities we engage in for these daily battles tune our behavior. The challenge is that the cognitive rational self that sets our goals is not the same brain system that deals out the chemicals that make us feel good. Serious game designers and Gamifciation experts ignore this battle at their peril. Specially designed games can hack your brain to turn vicious cycles into virtus ones to help you lose weight, get smarter, and even fight climate change.
Come and explore this playful splash into 3 specific ways the fun of games can rewire your brain to be happier, healthier, and primed to work together to save the planet.

Speakers
avatar for Nicole Lazzaro

Nicole Lazzaro

President, XEODesign, Inc.
I make games more fun. The leading expert on emotions and the fun of games I have made screens more engaging for over 20 years. Voted by Gamasutra as one of the Top 20 women working in video games, and cited by Wired, Fast Company, ABC News, CNET, The Hollywood Reporter, and Red Herring, my clients include Sony, EA, Ubisoft, Sega, PlayFirst, The Cartoon Network, Disney, Mattel, Monolith, Xfire, D.I.C.E, Leap Frog, Ugobe, The Learning Company... Read More →


Thursday June 12, 2014 9:00am - 9:30am
Room 4

9:00am

Training & Engagement on The Front Line: The Delta Air Lines Way
Do you want to change the way your call center employees are engaged? Is your training boring and outdated? Do your employees moan when they are training?

Learn how the Reservations and Sales division at Delta Air Lines developed a game to address these items. Ready, Set, Jet is the travel game for front line reservation representatives; focusing on job knowledge, customer service and selling skills. In this session, you'll hear how Delta designed and developed the first level of the game in 6 months and included aspects of social gaming, achievements and rewards and learning. And hear what's on the horizon.

Speakers
PO

Ponch Orendain

Program Manager Technology, Delta Airlines
TBA


Thursday June 12, 2014 9:00am - 9:30am
Room 2

9:30am

Taking Airline Loyalty Beyond Flight
Club Premier (Aeromexico's loyalty program) has created two experiences that take the airline loyalty experience beyond just flying. Francisco will take us through the journey and design of Premier League and Premier Rally, which were created to increase the frequency of their loyalty program members. Both examples were major successes for Aeromexico and are bar-setting for the airline industry.

Speakers
avatar for Francisco Schnaas

Francisco Schnaas

President Club Premier - Aeromexico, Aeromexico
Francisco Schnaas is President at Club Premier, Mexico's leading coalition loyalty program. He is responsible for the travel related partnerships of the program, as well as for the reward portfolio for its members. Additionally, Francisco is co-founder and CEO at eXperimenta, Mexico’s leading experience gift certificate retailer. This trajectory has been recognized by the likes of American Express who awarded eXperimenta the Entrepreneur of... Read More →


Thursday June 12, 2014 9:30am - 10:00am
Room 3

9:30am

“See You Tomorrow”: How Applebee’s Restaurants are Retaining Hourly Workers and Driving Sales with Gamification

The restaurant industry is notorious for high employee turnover, costing eateries like Applebee’s significant time and money for repeated employee recruiting and onboarding. To combat this churn, RMH Franchise Corporation, one of the largest franchisees in the Applebee’s system, turned to gamification. The franchise created “Bee Block,” a website powered by Bunchball, to drive employee loyalty and engagement. Upon hire, each employee is given a profile complete with a trophy case to honor their accomplishments and a page of leaderboards to see where they stand compared to their peers.

Whilst engaging employees, RMH found they could also increase food and beverage sales with gamified competitions, both within each restaurant and across the franchise. Legacy competitions required restaurant managers to collect and post data manually at the end of the night. The new gamified challenges are automated and broadcast in real-time via leaderboard screens placed throughout select restaurants. RMH has seen great success in the adoption of the program in 111 restaurants so far and plans to expand it throughout all of their 138 Applebee’s restaurants this June.

This presentation by Robin Jenkins, Regional Marketing Manager at RMH, will address common challenges faced in the restaurant industry and demonstrate how gamification can be leveraged to drive not only engagement among hourly workers, but also sales, thereby reducing employee turnover costs, strengthening company culture and selling more Cowboy Burgers all the while!


Speakers
RJ

Robin Jenkins

Regional Marketing Manager, RMH Franchise Corporation
Robin Jenkins is a Regional Marketing Manager for RMH Franchise Corporation, one of the fastest growing restaurant franchise groups in the nation. As a Regional Marketing Manager, Robin is accountable for the execution of marketing programs for 41 of RMH’s 138 Applebee’s. Before joining the Marketing Team in 2014, Robin worked in Human Resources for RMH, specializing in employee and guest retention. With the help of company executives... Read More →


Thursday June 12, 2014 9:30am - 10:00am
Room 2

10:00am

Mazda Massive Test Drive
To launch the 2014 Mazda3, Mazda Canada and their agency, JWT partnered with Cineplex Odeon theatres and Timeplay to create the world’s first dual screen in-cinema driving game that leveraged the mobile accelerometer. Our social driving game turned every phone into a wheel, and every seat in the theatre into the driver’s seat for an immersive night race experience. The ultimate goal: getting players to sign up for a real test drive. Mazda, JWT and Timeplay will recreate the driving game for the audience on stage, and show the process from different points of view to showcase how it was created, and explain how gamification impacted the experience.

Speakers
avatar for Chris Page

Chris Page

Group Creative Director, JWT
Chris is an idea creator and collector. Over the past 17 years, he’s curated Canada’s top brands and built a collection of great brand experiences that travel from online to offline and back again. He is a hands-on creative director that leads his teams by example to push the boundaries of the work and the capabilities of the people around him. When he’s not in front of a computer he’s at home curating a collection of very... Read More →
avatar for Aaron Silverberg

Aaron Silverberg

VP of Marketing, TimePlay Inc.
Aaron has diverse experience leading a variety of big brands spanning retail, consumer goods, entertainment, gaming and mobile.  Aaron spent the bulk of his career at Unilever leading the company’s flagship Dove Masterbrand as well as its Hair Care category.  Aaron moved from "soap" to "slots," joining the gaming industry to launch the Niagara Fallsview Casino Resort, building the brand from the inside out and delivering 10... Read More →
avatar for Michael Tsang

Michael Tsang

Supervisor, Interactive Marketing, Mazda
Michael is the digital lead at Mazda Canada.  He is responsible for the strategy, planning and development of Mazda’s digital and social media channels.  He has worked in a wide range of industries including telecommunications, consumer electronics, retail and automotive.  He has experience in multiple roles within digital campaign production from graphic design to strategy.  Michael is constantly searching for new and... Read More →


Thursday June 12, 2014 10:00am - 10:30am
Room 3

10:00am

Engagement and Monetization by Top-Earning Mobile Applications
Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Based on a cohort analysis across mobile app genres, Amazon has identified some characteristics that differentiate the top 50 revenue-generating apps and games in its Amazon Appstore for Android.  Here Amazon presents the results of its analysis and suggests conclusions to be drawn with respect to engagement tactics and strategies.

Speakers
avatar for Peter Heinrich

Peter Heinrich

Developer Evangelist, Amazon
Peter Heinrich has programmed video games since 1991, when he started his career porting PC titles to the Amiga. He has developed games for desktop, console, online, and mobile, including flight simulators, 3D sports games, casual games, and MMOs.  Peter eventually went indie, bootstrapping one game studio before he and his co-founders launched another with VC backing two years later. Now a Developer Evangelist with Amazon.com, Peter helps... Read More →


Thursday June 12, 2014 10:00am - 10:30am
Room 4

10:00am

Gamification and Arbejdsglaede

You get paid for that? Is it possible to have fun in a large corporate setting? Can joy be brought into the workplace? For the last few years we have been conducting an informal social experiment utilizing gamification (before we knew what it was) in our corporate training modules to encourage participation, engagement and enjoyment. Along the way we discovered that what we were doing was not only an effective training method, but also had a name: arbejdsglaede. Arbejdsglaede is a Scandinavian term for happiness at work. Happiness leads to greater productivity, health, creativity and success at work. While the results of our “experiment” exceeded our expectations, there were also failures and obstacles along the way which impeded our progress. This presentation features some of our favorite stories from the journey and highlights and illustrates the transferable techniques we have utilized over the last five years in Boeing IT as well as new approach to Agile metrics we are piloting in 2014.


Speakers
avatar for Ryan Kleps

Ryan Kleps

Process Analyst, Boeing
Ryan has been involved in the Information Technology field since the early 1980s and has worked for The Boeing Company since 1989. He has held a number of positions including: Lean/Agile Process Consultant, SEI/CMMI Process Architect and Project Manager, Sr. Software Engineer, Systems Engineer, Code Auditor, Programmer and Analyst. He has led the charge against the forces of entropy within Boeing by co-developing an Agile Adaptation of the Boeing... Read More →


Thursday June 12, 2014 10:00am - 10:30am
Room 2

10:30am

Data-Driven Marketing, Loyalty & Gamification
Learn how to derive maximum value through effective gamification strategy and development. Utilize simple (and mostly free!) tools to better track marketing impact of your existing loyalty/gamification efforts and uncover otherwise latent hidden data 'gems'. Whether you are new to gamification and digital analytics or a web tech expert, you'll come away with a few easy-to-implement takeaways for driving business and engagement.

Speakers
avatar for Jeff Hawley

Jeff Hawley

Director, Customer Experience Group, Yamaha Corporation of America
Jeff Hawley is Director of the Customer Experience Group for the Yamaha Corporation of America. In his role he directs overarching marketing and customer experience initiatives online, in print and within social media to Yamaha dealers, partners, fans and customers. An in-demand public speaker and subject matter expert, Jeff has worked with a wide range of institutions, events and publications such as Apple, CMO.com, Consero Customer Experience... Read More →


Thursday June 12, 2014 10:30am - 11:00am
Room 3

10:30am

Playing God, The Power of Bringing People Alive
In this talk Stella shares some of the latest research on the state of our crippling sense of community. Despite growing numbers in social media use, we’re experiencing a loneliness epidemic that affects our well-being, our productivity, creativity, and the state of our relationships. In this talk Stella explores our role as conscious leaders and how we can be part of the cure.

Speakers
avatar for Stella Grizont

Stella Grizont

Founder and CEO, WOOPAAH
Stella Grizont is the Founder and CEO of WOOPAAH, dedicated to helping people and their companies' flourish. WOOPAAH is loved by Google, Johnson & Johnson, Columbia University and many more awesome organizations for designing immersive engagement and well-being programs and training on the science of happiness. WOOPAAH is one of the first companies to measure mood, morale, and engagement and its impact on performance with the use of cutting... Read More →


Thursday June 12, 2014 10:30am - 11:00am
Room 4

10:30am

Scrum Hero: The Gamification of Scrum
How to develop a game that meets your team’s development goals? Flying in the face of conventional wisdom, designing your Scrum Hero game to be just fun is not always the goal. Using Bartle’s Player Types, we’ll show how to design a game that meets your goals and fits your developers’ gaming and working styles.

Speakers
avatar for Todd Deery

Todd Deery

Head of Marketing, Florida Interactive Entertainment Academy
Todd Deery has more than 18 years of marketing and communication experience both in and out of education. At FIEA, (Florida Interactive Entertainment Academy) he's responsible for all the marketing, public relations, admissions and student recruitment, helping the school attain a Top 5 ranking nationally. Todd gives 20-25 talks annually to interested students on FIEA's graduate program and trends in the tech and game industries. In the past two... Read More →


Thursday June 12, 2014 10:30am - 11:00am
Room 2

11:00am

Break
Take a break, enjoy refreshments, meet your peers and GSummit Sponsors

Thursday June 12, 2014 11:00am - 11:30am
Concourse

11:30am

Achievement Unlocked: Gamification of Loyalty

Stop chasing that shiny ball! We all love games, but too much emphasis on gamification can distract marketers from the business bottom line. When it comes to fun and games, how much is too much?

Jeff Berry, Senior Director of Research & Development at LoyaltyOne, will explore how LoyaltyOne has taken a step back from gamification to consider their engagement strategy across various stakeholders – from their customers, to their associates, to their loyalty program sponsors. Gamification has served as a successful engagement tool time and time again, but only in its proper place as part of an overall package. Join Jeff has he explores the “ins and outs” of gamification and how it fits into a greater engagement strategy.


Speakers
avatar for Jeff Berry

Jeff Berry

Senior Director, Knowledge Development and Colloquy Research Director, LoyaltyOne
As COLLOQUY’s Research Director, Jeff manages research initiatives in North America and internationally, and helps drive COLLOQUY’s thought leadership in the loyalty industry. With more than 15 years of experience in loyalty marketing, analytics and customer engagement, Jeff also provides editorial direction to the COLLOQUY team. Jeff’s background in client management, business development and consulting in both the B2B and... Read More →


Thursday June 12, 2014 11:30am - 12:00pm
Room 3

11:30am

The Designer’s Playbook for Persuasive Design
User interface design is no longer only about making apps usable and websites look pretty. Everyday you touch, tap, swipe, and click hundreds of interfaces that were carefully crafted with you in mind. Every interface is a potential experiment in persuading you to take certain actions or conform to prescribed behavior. While you’re usually cognizant of technology that attempts to modify your habits or change your behavior, there are an increasing number of products that are not behavior-changing technologies per se, but they have begun employing tactics on a micro-level to influence you and generally go unnoticed without your awareness. Through persuasive design, designers are building interfaces to meet business goals – goals that may not be aligned with your needs as a user.

This presentation is a practical deep dive on design tactics that harness the power of user persuasion in their products. Designers, product managers, and marketers: this one’s for you.



Speakers
avatar for Matt Danna

Matt Danna

Head of Product, Fullscreen
Matt Danna is the Vice President of Product at Fullscreen, a global media company that builds technology to power the creation and sharing of video with the connected generation. Before joining Fullscreen, Matt worked at deviantART, where he did everything from software engineering to product design. Passionately curious about the intersection between design, technology, and business, he found his home in product management. | | In addition to... Read More →


Thursday June 12, 2014 11:30am - 12:00pm
Room 4

11:30am

Game on! How wearable fitness tech is changing employee health and wellness
There’s no denying it: Wearable technology – from super-smart glasses and watches, to health and fitness devices, and more – isn’t just a trend anymore. It’s here to stay, and one of the biggest players in the space are activity tracking devices. These tiny devices make it easy for people to keep timely tabs on their well-being by tracking exercise, diet and overall health and fitness levels. No longer reserved for the tech-nerds and workout warriors, more companies are adding wearable fitness tech to their wellness strategy, offering up free devices to employees. This powerful technology not only gets employees engaged in their company’s health and wellness programs, but also has the ability to drive major behavior change for the long haul. With the number of personal health and wellness products sold in 2013 hitting 40 million, according to the Consumer Electronics Association, now’s the time to leverage them in your approach to employee health and wellness. In this session, Virgin Pulse CEO Chris Boyce offers up the secret sauce on the connection behind fitness tracking devices, motivation, and sustainable healthy habits, using examples from Virgin Pulse clients. He’ll provide examples on how activity tracking devices have a major impact on employees’ healthy habits and motivation, revealing the research and science behind how to leverage them in sustaining healthy behaviors. He’ll share why using wearable fitness devices with wellness programs helps employers engage employees and support healthy behavior changes that drive bottom line benefits.

Speakers
SL

Shawn LaVana

Senior Director of Product Marketing, Virgin Pulse
Shawn LaVana is an accomplished start-up technology marketer with 15 years of progressive experience. At Virgin Pulse, part of Sir Richard Branson’s famed Virgin Group, he and the full team work with employers to create workforces with the energy, focus, and drive necessary to fully engage at work and in life. Shawn loves marketing, helping people live healthier lives, finding ways to make technology work for us, and is always up for a... Read More →


Thursday June 12, 2014 11:30am - 12:00pm
Room 2

12:00pm

Go Lean with Gamification
Every brand wants the same thing when you really boil it down. Better results for less money. Going lean has been a massive trend over the past decade - as organizations from Apple to Xerox (and scores of others alphabetically in-between) have migrated into this methodology.

But did you know that another massive marketplace trend - gamification - can be a wickedly effective instrument to cut costs and deliver big results?

In this session, Todd Young, Creative Director at Fiero, will discuss how brands can engender loyalty from their customers and their employees, while seeing a real impact on the bottom line.

Speakers
avatar for Todd Young

Todd Young

Creative Director, Fiero
As a co-founder of Fiero and its Creative Director, Todd Young leads the vision for the conscious creative agency. His unique skillset, sharpened by working with nearly 20 of the Top 50 Leading National Advertisers and over two dozen Fortune 500 brands, empower him to meet – and exceed – client goals. Prior to Fiero, he held Director roles at Mindspace and Zog Digital. Todd is energized by sharing his passion through speaking at... Read More →


Thursday June 12, 2014 12:00pm - 12:30pm
Room 3

12:00pm

Deconstructing the Four Basic Models of Gamification
The challenge for anyone hoping to navigate a gamification project is transitioning from big idea to functional implementation. The number of choices and considerations required to succeed are overwhelming. Tony Ventrice will explain how to reduce the infinite space of gamification scenarios down to only four basic models and fewer than a dozen functional approaches. We'll then discuss how to identify which model is for you and what to do next.

Speakers
avatar for Tony Ventrice

Tony Ventrice

Sr. Game Systems Designer, Badgeville
Tony Ventrice is a veteran game designer with a career of applying game-design techniques to emerging markets. From mobile, to Facebook, to Gamification, his successful, award-winning designs have taken him to industry leaders and innovators including Smule, Zynga, Playdom and Badgeville. He's spent the past three years leading design at Badgeville, developing gamification strategies for companies of every imaginable size and industry.


Thursday June 12, 2014 12:00pm - 12:30pm
Room 4

12:00pm

Talent Discovery Games Are Changing the Game
Speakers
avatar for Guy Halfteck

Guy Halfteck

Founder & CEO, Knack.it
Guy Halfteck, an Israeli entrepreneur, is the CEO of Knack, a technology startup he founded in 2010. Earlier, Guy was a ship vice commander in the Israeli Navy. He graduated from the Hebrew University, and later earned his master’s and doctorate from Columbia and Harvard, respectively. Knack, which is based in Palo Alto, California, quantifies the world's talent and potential and makes it discoverable, accessible and useful. Knack... Read More →


Thursday June 12, 2014 12:00pm - 12:30pm
Room 2

12:00pm

Play for a Cause Session 2
Play for a Cause (P4C) is a gamified brainstorming session to better understand how to use game mechanics to solve a problem. The problem used in P4C is focused on social good. This experience is limited to 32 people and will be facilitated by Gabe Zichermann.

Session 2:
The housing market in San Francisco has become so expensive that only the wealthy can live there. You'll be working together as a group to find ways to increase affordable housing in San Francisco.

Speakers
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book... Read More →


Thursday June 12, 2014 12:00pm - 1:00pm
Room 5

12:30pm

Gaming and Reality TV as Global Marketing Platforms
Karl will be discussing his successful TV show "GT Academy", a competition reality show partnership between Nissan and Sony Playstation that proves gamers have skills that transfer into the real world. He'll also look at globally how Gaming and Reality TV are the best ways to reach a new generation of consumers, and what the future is for this kind of engagement for brands.

Speakers
avatar for Karl Dunn

Karl Dunn

Creative Director (CD) Nissan Americas, TBWA/Chiat/Day
Karl is a multi-award winning Creative Director heading up the Nissan account for the Americas. Previously he's served at posts in Sydney, Singapore, Hong Kong, Tokyo, Johannesburg, Cape Town, Amsterdam and Berlin. His passion is Branded Entertainment and how it is the nexus of gaming, advertising, marketing, entertainment and product design. And most importantly, Branded Entertainment's global reach and how it will develop as the future of... Read More →


Thursday June 12, 2014 12:30pm - 1:00pm
Room 3

12:30pm

The Internet of Things: Using Technology to Engage
Software-driven datasets for user data are reaching saturation. The next frontier: a digitized world. This session will explore strategies used to successfully add electronic sensor data (BLE, beacons and remote patient care) to user engagement scenarios across the travel, healthcare, retail and convenience industries.

Speakers
avatar for Jerry Filipiak

Jerry Filipiak

CEO, Comarch
Jerry Filipiak is CEO of Comarch Inc., the North American division of global IT solutions provider Comarch. Managing a team of more than 20 employees across three different locations, he oversees a diverse range of day-to-day activities such as marketing, new business, sales and business strategy. Jerry and his team are currently focused on expanding the U.S. presence of Comarch via real-time loyalty solutions, customer engagement and... Read More →


Thursday June 12, 2014 12:30pm - 1:00pm
Room 4

12:30pm

Enlisting Employees as Partners in Cost Savings
This session will explain how Rocketrip is helping companies save north of 20% on existing travel spend by rewarding employee behavior.

Speakers
avatar for Dan Ruch

Dan Ruch

Founder & CEO, Rocketrip
Daniel Ruch is Founder and CEO of Rocketrip, the first commercially available travel management platform that saves companies money on travel expenses by making employees a willing and enthusiastic partner in cost savings. Prior to founding Rocketrip, Mr. Ruch served as Vice President, Europe for Tremor Video, and before that was with TACODA, AOL and GroupM’s agency Mindshare / MAXUS global.


Thursday June 12, 2014 12:30pm - 1:00pm
Room 2

1:00pm

Lunch
Enjoy lunch outdorrs, network with your peers and find out more from GSummit Sponsors

Thursday June 12, 2014 1:00pm - 2:30pm
Concourse

2:30pm

Power Plants vs. Saving Energy: Changing behavior in a low engagement environment
Energy is something we all take for granted. We know we should waste less and be more efficient, but the average American spends 6 minutes a year thinking about energy and has little motivation to change their behavior.  Learn how Opower has applied behavioral psychology and data science to drive lasting behavior change, saving 4TWh to date, the equivalent of taking San Francisco off the grid for one year. Learn about problem we’re working on, our product design approaches, the outcomes we’ve driven, and how this can be applied to other fields.

Speakers
WL

Wayne Lin

Sr. Director, Product Management, Opower
Wayne Lin is a Sr. Director of Product Management at Opower and responsible for the residential energy efficiency and demand response solutions and multi-channel communications platform.  In his three years at Opower, he’s seen Opower’s reach grow to over 32MM homes across the world with energy savings of over 4 TWh.  The equivalent of taking San Francisco off the grid for a year.  Prior to joining Opower, Wayne... Read More →


Thursday June 12, 2014 2:30pm - 3:00pm
Room 3

2:30pm

Level Up Your Gamification to Solve Big Business Problems
By now, hundreds of gamification tools have been developed—ranging from something as simple as points, badges and leaderboards, to different kinds of ranks and reputations. So how do you decide what’s the right tool for the job. Driving loyalty that lasts many years requires a very different set of tools from driving participation during a conference that only lasts a few days. This session will introduce you to the concept of effective timescale for behavior changes. And we will discuss its connection to the feedback timescale of the various gamification tools. Using these concepts, we will also show you a framework for choosing the optimal tool(s) for a variety of business problems—ranging from onboarding, marketing campaigns, to collaboration, innovation, and something much bigger.

Speakers
avatar for Dr. Michael Wu

Dr. Michael Wu

Chief Scientist, Lithium
Dr. Michael Wu is the Chief Scientist at Lithium Technologies, where he currently applies data-driven methodologies to investigate and understand the social web. Michael has developed many predictive social analytics with actionable insights. His R&D work has won him the recognition as a 2010 Influential Leader by CRM Magazine. His insights are made accessible through “The Science of Social,” and “The Science of Social... Read More →


Thursday June 12, 2014 2:30pm - 3:00pm
Room 4

2:30pm

How Gamification Motivates All Age Groups: Or How To Get Retired Generals To Play Games Alongside Students and Interns
A case study generated from Wikistrat's Analytic Community of 900 people ranging from retired admirals, to national security advisors all the way to bright students to work together using a unified gamification strategy.

* How gamification motivates different age groups / social groups differently
* How to get two people with different motivations to play a game with the same set of rules
* How gamification helps people to bridge social/cultural divides by giving people a common language/ruleset that they can use to find common ground and purpose.

Speakers
avatar for Daniel Green

Daniel Green

Co-founder & CTO, Wikistrat
Daniel Green is a co-founder and the CTO of Wikistrat, the World's first Massively Multiplayer Online Consultancy (MMOC). Originally from Sydney, Australia, Daniel started his career working in Television and Live Theatre where he learned an appreciation for being involved with creating fun and engaging experiences. Currently Daniel leads a gamification project that powers the work of 900 analysts around the world as they work together to solve... Read More →


Thursday June 12, 2014 2:30pm - 3:00pm
Room 2

3:00pm

How to gamify local businesses - say goodbye to "buy 10 get 1 free"
There are 28 million small local businesses in the US that generate over $8 trillion in revenue every year.  These are businesses such as salons, restaurants, doctors, lawyers, car mechanics etc.  For decades many of these businesses have tried the old "buy 10 get 1 free" punch card game.  It's time for something smarter; something that's fun for customers and improves their bottom line.  Let's go beyond "buy 10 get 1 free" and explore innovative ways to help local businesses use gamification to grow their profits.  This industry is ready for something better which presents an opportunity for gamifications next billion dollar disruption.How to gamify local businesses - say goodbye to "buy 10 get 1 free"

Speakers
avatar for Jon Carder

Jon Carder

Founder & CEO, MOGL
Jon Carder is a serial Internet entrepreneur, who by the age of 30 had founded three multi-million dollar internet businesses. Jon is now working on his 4th Company MOGL.com. MOGL is using game mechanics to disrupt the old “buy 10 get one free” loyalty program restaurants have been using for decades. MOGL was named Most Innovative Tech Company in San Diego by Connect.


Thursday June 12, 2014 3:00pm - 3:30pm
Room 3

3:00pm

Gamification as a Strategy
Ankit will discuss how gamification is a necessary strategy for companies to implement within their businesses.

Speakers
avatar for Ankit Shah

Ankit Shah

Behavior Strategy & Consulting Lead, Dopamine
Ankit Shah is a behavioral design expert who leads behavior strategy and consulting at Dopamine Agency. With a strong academic/research background and a wide portfolio ranging from Fortune 50 clients to leading venture-Backed startups; he has helped develop multiple winning solutions in the engagement space. He also travels extensively to deliver talks expounding on his ideas on designing for humans first and the advent of the educational... Read More →


Thursday June 12, 2014 3:00pm - 3:30pm
Room 4

3:00pm

Gamestorming Wikipedia: An Experiment in Playful Onboarding
We made a 7 mission gamified interactive onboarding tutorial to teach people how to edit Wikipedia in 1 hour. The journey involves badges, barnstars, challenges, and simulated interaction throughout a realistic quest to edit the article [[Earth]]. Game dynamics were used to create a sense of understanding, belonging, deep value identification, and technical proficiency. The use of games in open source and free culture online communities has great potential to drive participation. This talk will share the background of Wikipedia's editor retention decline problem, the inspiration for taking a gamified approach, a review of the design highlights, and a discussion of quantitative and qualitative data and survey analysis. The talk will end with opportunities for further future game-based portals for Wikipedia and leave time for questions about this notoriously prickly online community.

Speakers
avatar for Jake Orlowitz

Jake Orlowitz

Wikipedia Administrator and Wikimedia Foundation Grantee, Wikipedia
Jake Orlowitz (User:Ocaasi) is an administrator on Wikipedia and has been a Wikipedia editor since 2007. He's made over 30,000 original edits to the site, and created new articles in the areas of biography, medicine, and international government. One of Jake's core focuses is outreach to new contributors-- developing a supportive social space for new editors called the Teahouse, and creating help guides and onboarding tutorials which distill... Read More →


Thursday June 12, 2014 3:00pm - 3:30pm
Room 2

3:30pm

The Coop Revolution: 7 Rules for Collaborative Game Design
Games are everywhere - and everyone’s a gamer. Yet most people’s assumptions about gaming and gamification revolve around competitive, zero-sum experiences. The next wave of gaming innovation is coming from indies, outsiders and non-gamers - and they’re crafting collaborative systems where people WIN TOGETHER and grow the pie for everyone. What market trends are driving this change? Which influential games and services are leading the way? Come learn the secrets behind Coop hits like Minecraft, Journey, Foldit, Portal, Team Fortress, Left4Dead, Nike+, Youtube, and Kickstarter. Discover the 7 rules for collaborative design that propelled these projects - and walk away with ideas and inspiration for how to apply Coop thinking to your next project.

Speakers
avatar for Amy Jo Kim

Amy Jo Kim

Creative Director, Shufflebrain
Amy Jo Kim is a social game designer, part community architect. She's worked on Rock Band, eBay, Netflix, indiegogo, nytimes.com, The Sims, Ultimata Online, Happify, and many startups She’s well known for her 2000 book, Community Building on the Web, a design handbook for digital communities. . In 2007, she developed a design framework for applying game design principles to Web and mobile services - and she’s now doing the same for... Read More →


Thursday June 12, 2014 3:30pm - 4:00pm
Room 4

4:00pm

Break
Take a break, enjoy refreshments, meet your peers and GSummit Sponsors

Thursday June 12, 2014 4:00pm - 4:30pm
Concourse

4:30pm

GSummit Closing Keynote
Speakers
avatar for Gabe Zichermann

Gabe Zichermann

Founder/Partner, Gamification.co/Dopamine
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book... Read More →


Thursday June 12, 2014 4:30pm - 5:00pm
Main Stage

5:00pm

GSummit 2014 Gamification Awards
Thursday June 12, 2014 5:00pm - 5:20pm
Main Stage

5:20pm

The Science of How Games Make Us Stronger by Jane McGonigal
It's not enough to make games that can change people's lives for the better-- we have to measure that change. Dr. Jane McGonigal, inventor of SuperBetter, shares news from her NIH-funded clinical trial and results from a University of Pennsylvania randomized controlled trial of her latest game.

Speakers
avatar for Jane McGonigal

Jane McGonigal

Inventor, SuperBetter
Jane McGonigal, PhD is a world-renowned designer of alternate reality games — or, games that are designed to improve real lives and solve real problems. She believes game designers are on a humanitarian mission — and her #1 goal in life is to see a game developer win a Nobel Peace Prize. She is the New York Times bestselling author of Reality is Broken: Why Games Make Us Better and How They Can Change the World (Penguin Press, 2011... Read More →


Thursday June 12, 2014 5:20pm - 5:50pm
Main Stage

5:50pm

How to Use Smart Fun to Create Lasting Engagement by Dr. Neil deGrasse Tyson

For all of us seeking to change behavior – whether we’re marketing products or driving employee engagement – there’s a lesson to be learned from Dr. Neil deGrasse Tyson’s experience. Just when we think our audience could care less, there’s a way to access their drive for higher purpose and trigger lasting change.

In this highly spirited and one-of-a-kind keynote, we’ll learn Dr. Tyson’s secrets for building and driving this amazing transformation in people, and he’ll share his hard-fought insights about how you can too. Regardless of your industry, function or specific focus, if your job involves changing behavior and driving engagement, this is a discussion you won’t want to miss.


Speakers
avatar for Dr. Neil deGrasse Tyson

Dr. Neil deGrasse Tyson

Television Host, Cosmos: A Spacetime Odyssey
For the past decades, Dr. Neil deGrasse Tyson has been at the forefront of teaching science to the masses. His singular achievement has been to make the impossible, accessible – and the complex, understandable for millions. In the course of doing this, he’s learned a thing or two about how to teach the hard stuff: how smart fun changes everything and can drive unprecedented engagement. | Click here to read more and find out how you... Read More →


Thursday June 12, 2014 5:50pm - 6:45pm
Main Stage
 
Friday, June 13
 

8:00am

Breakfast
Friday June 13, 2014 8:00am - 9:00am
Concourse

9:00am

Hands-on Lab: Creating Emotional Engagement through Game Design
This highly-interactive game design lab will challenge you to experiment with the ways that certain game mechanics can tap into a player's emotional center, creating a strong sense of engagement. Learn basic game design fundamentals, as well as advanced techniques for building emotional investment, and immediately test them out in a series of game design exercises.

Speakers
avatar for Jeb Havens

Jeb Havens

Product Manager & Sr Game Designer, Google/YouTube
Jeb Havens has been working as a game designer since 2003, and currently designs social features for YouTube. His game design work has focused on simulation games, handheld games, and social apps, for companies such as EA/Maxis, Slide, and Google. He has published multiple award-winning board games and puzzles, and has worked as a game design consultant and workshop leader, including 6 years on the faculty of the Game Design Workshop at the... Read More →


Friday June 13, 2014 9:00am - 10:30am
Room 2

9:00am

Hands-on Lab: Designing Impactful Gamification Programs
Join Steve Sims for a deep dive into why gamification is effective for enterprises, how it works, and how programs are designed for businesses like yours. This session will be a highly interactive discussion focusing on the psychology of gamification, proven elements of game design, the long-term business impact of gamification and enterprise case studies. Steve will incorporate the use of fun game mechanics at his session - it is guaranteed to amuse, inspire and educate. Seats are limited.

Speakers
avatar for Steve Sims

Steve Sims

Founder, The Behavior Lab and VP Solutions & Design, Badgeville
Steve has 20 years of experience in game development and production for web, mobile, console and PC systems. He started his gaming career at Electronics Arts and EA Online where he was an Executive Producer and responsible for Madden NFL Football, the #1 selling sports video game franchise in North America, and EA's earliest forays into the online space including Fantasy Sports and Casual Games. He has worked in the gaming industry since with... Read More →


Friday June 13, 2014 9:00am - 10:30am
Room 3

10:30am

Hands-on Lab: Actionable Gamification: The Octalysis Framework
While talks on theory and the promise of Gamification are proliferating, very few of them provide the necessary tools to turn knowledge into action that deliver a strong Return on Investment for companies. As a Gamification Pioneer and International Keynote Speaker (Stanford, TEDx, SxSW, Accenture), Yu-Kai Chou explains the reason why so many gamification campaigns fail and introduces the Complete Gamification Framework: Octalysis to use as a tool to implement Gamification design for any experience. Octalysis is based on the premise that just having “game elements” does not necessarily make something fun, which is why most games are not successful. Instead of focusing on game elements like PBLs (Points, Badges, and Leaderboards), Octalysis breaks down motivation into 8 Core Drives that compel and motivate people to engage and learn through game techniques. In this Lab, you'll learn how you can apply the Octalysis process to your project or company.

Speakers
avatar for Yu-kai Chou

Yu-kai Chou

Partner, Enterprise Gamification Consultancy
Yu-kai Chou is a Gamification Pioneer (started in 2003) and Partner of the Enterprise Gamification Consultancy (EGC). He has been a regular speaker/lecturer on Gamification throughout the world, including at organizations like Stanford University, SxSW, Accenture, TEDx, Google, etc. Yu-kai is most known for his Gamification Framework Octalysis. He has also been interviewed for his expertise by the Wall Street Journal, CBS, PBS, Nielsen Online and... Read More →


Friday June 13, 2014 10:30am - 12:00pm
Room 3

10:30am

Hands-on Lab: Gamification Evolves – How To Optimize A Data-Driven Approach
Whether you’re building something new or looking for best practices to apply to an existing program, you need to keep a few key fundamental concepts in mind. Let us walk you through our proven approach and show you step-by-step how to uncover, define, refine and apply the right metrics at the right time for your business. You’ll learn:

•        How to tear down silos and build the internal partnerships necessary for success?

•        The 10 critical metrics you need to capture –and how to do it?

•        Easy ways to make those metrics actionable

•        The three tell-tale signs that it’s time to refine


Speakers
avatar for Keith Conley

Keith Conley

Director, Analytics & Insight, Bunchball
Since joining Bunchball in 2011, Keith Conley has been instrumental in defining the value proposition and proving the business impact of gamification. As a critical member of Bunchball’s client services team, he aligns digital strategy with technical implementation and provides pathways to optimization to ensure clients fully realize the benefits of their gamification initiatives. Previously, Keith served as a communications strategist... Read More →
avatar for Molly Kittle

Molly Kittle

VP Digital Strategy, Bunchball
Molly Kittle has created successful gamification programs for over 6 years, powered by Bunchball's industry leading products and solutions. She’s advised domestic and international clients within many business verticals and across all digital platforms – including Intuit, SAP, Adobe, Cisco, MTV, NBC, Warner Bros., Mattel, Hasbro, UBM, Thompson Reuters, Pearson, Comcast, LiveOps, IHG and a variety of other top tier companies. As VP... Read More →


Friday June 13, 2014 10:30am - 12:00pm
Room 2