GSummit 2014 has ended
Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
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Wednesday, June 11 • 3:30pm - 4:00pm
Earn your Wings-objective based gamified promotional design

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A look inside the evolving design considerations behind Air Canada’s Earn your Wings program. Hear about how the first iteration came about and how the airline is evolving gamification based on its learnings.

avatar for Ian DiTullo

Ian DiTullo

Director of Loyalty, Air Canada
As the Director of Loyalty Marketing at Air Canada, Ian is responsible for loyalty strategy, relationship marketing and customer recognition for the airline’s frequent flyers. Leveraging the airline's loyalty and recognition programs and related data assets, Ian and his team aim... Read More →

Wednesday June 11, 2014 3:30pm - 4:00pm PDT
Room 3

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