Loading…
This event has ended. Create your own event → Check it out
This event has ended. Create your own
Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
View analytic
Wednesday, June 11 • 2:30pm - 3:00pm
Hooked: How to Build Habit-Forming Products

Sign up or log in to save this to your schedule and see who's attending!

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What is the psychology behind building the services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal has constructed a framework for understanding and designing habit-forming products. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive daily engagement.

Speakers
avatar for Nir Eyal

Nir Eyal

Founder, NirAndFar.com
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir is also an advisor to several Bay Area startups , venture capitalists, and incubators. Nir’s last company... Read More →


Wednesday June 11, 2014 2:30pm - 3:00pm
Room 4

Attendees (65)