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GSummit 2014 has ended
Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
Wednesday, June 11 • 4:30pm - 5:00pm
How a Bank Becomes Playful: Breaking a Lance for Gamification in a Financial Institute

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In this talk Maarten will show how gamification is being organized within Rabobank, the largest bank in the Netherlands. He will show two cases on how Rabobank has applied gamification and argues why banks need ‘subtle gamification’. He also shares some best practices on how to be an ambassador for gamification in a large organization. An interesting talk for those who want to learn how to engage their colleagues and internal stakeholders in gamification.

Speakers
avatar for Maarten Molenaar

Maarten Molenaar

Manager of Gamification Hub, Rabobank
Maarten Molenaar is the manager of the Rabobank Gamification Hub, the virtual network from where he works to implement gamification as a ‘business as usual’ practice within this cooperative bank conglomerate that operates in over 48 countries and employees nearly 60,000 people... Read More →


Wednesday June 11, 2014 4:30pm - 5:00pm
Room 2

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