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Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
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Wednesday, June 11 • 3:00pm - 3:30pm
Recognizing Behavior with Big Data + Gamification

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As more online services start to leverage machine learning to develop an improved and more personal customer experience, the stellar rise of "big data" as a mechanism to tailor the experience is well known. Their is a challenge, however, when customers are not naturally or organically generating all the data required to feed the machine learning algorithms - and game mechanics can be a powerful technique to encourage users to perform tasks to help complete the big data story.

avatar for Ross Smith

Ross Smith

Director of Test at Skype Division, Microsoft
Ross Smith is a Director of Test in Skype at Microsoft. He really enjoys getting a paycheck to “play” with software for almost 23 years at Microsoft. The projects he's been a part of have used gamification and game mechanics to help crowdsource quality related effort for over... Read More →

Wednesday June 11, 2014 3:00pm - 3:30pm PDT
Room 2

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