Define their measurable business objectives and determine how gamification will help them to achieve their objective
Weave a story or theme to make the training stickable – so that players remember facts and transfer skills to real world scenarios
Create the right mix of ingredients and next steps in their learning activities to allow the participants to acquire knowledge and skill
Identify the game elements (points, badges, leaderboards, etc.) and game mechanics (chance, competition, collaboration, rewards, etc.) they will use
Construct a consistent, attractive - even charming and captivating - cohesiveness that ties the entire project together
