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Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
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Wednesday, June 11 • 2:30pm - 3:00pm
Stopping Gamification from Being a Double-Edged Sword: Evidence from Games and the Enterprise

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Gamification can have unintended consequences, especially when games move from a voluntary activity to a company requirement.  Using the latest hard evidence from gamification experiments conducted along Prof. Nancy Rothbard both at companies and in psychology labs, Prof. Mollick will discuss ways in which enterprise gamification can succeed - and how it can backfire.  He will cover some simple techniques to increase the chance of success in gamification within the enterprise, as well as how to measure the outcomes of gamification initiatives.

Speakers
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Ethan Mollick

Edward B. and Shirley R. Shils Assistant Professor of Management, The Wharton School of the University of Pennsylvania
Prof. Ethan Mollick studies innovation and entrepreneurship, and the ways in which an individual’s actions can affect firms and industries. Prof. Mollick also co-authored a book on the intersection between video games and business that was named one of the American Library Association’s top ten business books of the year, and has studied the way that games can be used to motivate performance and education.  He has published... Read More →


Wednesday June 11, 2014 2:30pm - 3:00pm
Room 2