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Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
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Thursday, June 12 • 2:30pm - 3:00pm
Level Up Your Gamification to Solve Big Business Problems

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By now, hundreds of gamification tools have been developed—ranging from something as simple as points, badges and leaderboards, to different kinds of ranks and reputations. So how do you decide what’s the right tool for the job. Driving loyalty that lasts many years requires a very different set of tools from driving participation during a conference that only lasts a few days. This session will introduce you to the concept of effective timescale for behavior changes. And we will discuss its connection to the feedback timescale of the various gamification tools. Using these concepts, we will also show you a framework for choosing the optimal tool(s) for a variety of business problems—ranging from onboarding, marketing campaigns, to collaboration, innovation, and something much bigger.

avatar for Dr. Michael Wu

Dr. Michael Wu

Chief Scientist, Lithium
Dr. Michael Wu is the Chief Scientist at Lithium Technologies, where he currently applies data-driven methodologies to investigate and understand the social web. Michael has developed many predictive social analytics with actionable insights. His R&D work has won him the recognition... Read More →

Thursday June 12, 2014 2:30pm - 3:00pm PDT
Room 4

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