GSummit 2014 has ended
Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
Back To Schedule
Thursday, June 12 • 10:00am - 10:30am
Mazda Massive Test Drive

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

To launch the 2014 Mazda3, Mazda Canada and their agency, JWT partnered with Cineplex Odeon theatres and Timeplay to create the world’s first dual screen in-cinema driving game that leveraged the mobile accelerometer. Our social driving game turned every phone into a wheel, and every seat in the theatre into the driver’s seat for an immersive night race experience. The ultimate goal: getting players to sign up for a real test drive. Mazda, JWT and Timeplay will recreate the driving game for the audience on stage, and show the process from different points of view to showcase how it was created, and explain how gamification impacted the experience.

avatar for Chris Page

Chris Page

Group Creative Director, JWT
Chris is an idea creator and collector. Over the past 17 years, he’s curated Canada’s top brands and built a collection of great brand experiences that travel from online to offline and back again. He is a hands-on creative director that leads his teams by example to push the... Read More →
avatar for Aaron Silverberg

Aaron Silverberg

VP of Marketing, TimePlay Inc.
Aaron has diverse experience leading a variety of big brands spanning retail, consumer goods, entertainment, gaming and mobile.  Aaron spent the bulk of his career at Unilever leading the company’s flagship Dove Masterbrand as well as its Hair Care category.  Aaron moved from... Read More →
avatar for Michael Tsang

Michael Tsang

Supervisor, Interactive Marketing, Mazda
Michael is the digital lead at Mazda Canada.  He is responsible for the strategy, planning and development of Mazda’s digital and social media channels.  He has worked in a wide range of industries including telecommunications, consumer electronics, retail and automotive.  He... Read More →

Thursday June 12, 2014 10:00am - 10:30am PDT
Room 3

Attendees (0)