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GSummit 2014 has ended
Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
Wednesday, June 11 • 4:30pm - 5:00pm
Gamifying The Arts: How Leading Arts Orgs are Transforming Engagement

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Arts organizations such as ballets, operas and theaters, are under tremendous pressure to sell tickets and raise money to support their operations.  Competition for entertainment dollars is very intense.  In this session, Erik Gensler, President of Capacity Interactive, a digital marketing consulting firm for arts organization, will use case studies to illustrate how smart arts organizations are using gamification to engage patrons in order to sell more tickets and raise more money.  This session will also illustrate how organizations can use the data from these efforts to better target prospects online.

Speakers
avatar for Erik Gensler

Erik Gensler

President, Capacity Interactive
Erik Gensler is the President of Capacity Interactive Inc. a digital marketing consulting firm for the arts whose clients include some of the country's leading performing arts institutions including Alvin Ailey American Dance Theater, The Goodman Theater, Lincoln Center Theater, and... Read More →


Wednesday June 11, 2014 4:30pm - 5:00pm
Room 3

Attendees (0)