GSummit 2014: Retail Engagement: Challenges and Opport...

Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now

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Retail Engagement: Challenges and Opportunities for Future Retail Marketing

Loyalty programs were the first commercial manifestation of gamification, dating back to the 1930's when S&H Green Stamps were created. As gamification has grown at a rapid rate, with many new innovations in the space appearing all the time, the traditional loyalty program has not adapted to keep its users fully engaged. Join Roger as he explains why loyalty programs have been slow to adopt the latest thinking in gamification and what loyalty program managers & marketers can do to start the transformation.

Speakers

Roger Sniezek

GM of flybuys, Loyalty and CRM, flybuys

Roger Sniezek is the General Manager of Loyalty, Customer Relationship Management (CRM), and flybuys at Coles, leading a team of around 100 people. Roger is responsible for the management and development of the flybuys programme including the coalition partners, analytics, operations... Read More →

Wednesday June 11, 2014 2:30pm - 3:00pm PDT
Room 3

Customer Loyalty Gamification

GSummit 2014

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Roger Sniezek

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