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GSummit 2014 has ended
Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
Thursday, June 12 • 9:00am - 9:30am
Rituals, Selfies and Cult Connection : A Vision for the Future of True Loyalty

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Customer loyalty has hit a turbulent period. Our dominant earn-and-burn loyalty program model, now more than 50 years old, is in decline. Social media continues to disrupt the brand-customer dialogue once controlled by corporations. And Millennials refuse to conform to the brand loyalty patterns of their parents and grandparents. So, what's a savvy marketer to do?  Its time for a serious rethink, not just of our prevailing loyalty models, but our fundamental understanding of "consumers." This session will explore the question of why loyalty programs are in need of change, offer a re-framing for loyalty's next iteration, and introduce a new metric for effective customer engagement: "Selfie Value." 

Speakers
avatar for Barry Kirk

Barry Kirk

VP of Consumer Loyalty Strategy, Maritz Motivation Solutions
Barry brings a decade of experience in customer retention and digital marketing to his role as VP of Loyalty Strategy for Maritz Motivation Solutions, where he serves as the leader of the Maritz US customer loyalty practice.  A sought after speaker and workshop leader, he has led... Read More →


Thursday June 12, 2014 9:00am - 9:30am
Room 3

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