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Over 4 days, hear from 50+ expert speakers & engage in workshops covering gamification, customer loyalty, employee engagement & behavior science. Earn your Certification in Gamification Design in our limited space, full-day workshops on June 10th. During our 3-days of content/speakers (June 11-13), we’re adding multiple mini-workshops for everyone to have more hands-on learning experiences at GSummit. Register Now
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Friday, June 13 • 10:30am - 12:00pm
Hands-on Lab: Actionable Gamification: The Octalysis Framework

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While talks on theory and the promise of Gamification are proliferating, very few of them provide the necessary tools to turn knowledge into action that deliver a strong Return on Investment for companies. As a Gamification Pioneer and International Keynote Speaker (Stanford, TEDx, SxSW, Accenture), Yu-Kai Chou explains the reason why so many gamification campaigns fail and introduces the Complete Gamification Framework: Octalysis to use as a tool to implement Gamification design for any experience. Octalysis is based on the premise that just having “game elements” does not necessarily make something fun, which is why most games are not successful. Instead of focusing on game elements like PBLs (Points, Badges, and Leaderboards), Octalysis breaks down motivation into 8 Core Drives that compel and motivate people to engage and learn through game techniques. In this Lab, you'll learn how you can apply the Octalysis process to your project or company.

avatar for Yu-kai Chou

Yu-kai Chou

Partner, Enterprise Gamification Consultancy
Yu-kai Chou is a Gamification Pioneer (started in 2003) and Partner of the Enterprise Gamification Consultancy (EGC). He has been a regular speaker/lecturer on Gamification throughout the world, including at organizations like Stanford University, SxSW, Accenture, TEDx, Google, etc... Read More →

Friday June 13, 2014 10:30am - 12:00pm PDT
Room 3

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