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Thursday, June 12 • 9:00am - 9:30am
The Science of Fun: 3 Ways Games Make You Happier and Save the World

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Change is hard. Advances in game design and neuroscience can make it easy. Millennium of evolution gives us an amazing system for acquiring behavior good and bad. The rush of positive emotions such as dopamine (reward), endorphin (euphoria), and oxytocin (trust) do daily battle with bad boys such as cortisol (stress). The activities we engage in for these daily battles tune our behavior. The challenge is that the cognitive rational self that sets our goals is not the same brain system that deals out the chemicals that make us feel good. Serious game designers and Gamifciation experts ignore this battle at their peril. Specially designed games can hack your brain to turn vicious cycles into virtus ones to help you lose weight, get smarter, and even fight climate change.
Come and explore this playful splash into 3 specific ways the fun of games can rewire your brain to be happier, healthier, and primed to work together to save the planet.

avatar for Nicole Lazzaro

Nicole Lazzaro

President, XEODesign, Inc.
I make games more fun. The leading expert on emotions and the fun of games I have made screens more engaging for over 20 years. Voted by Gamasutra as one of the Top 20 women working in video games, and cited by Wired, Fast Company, ABC News, CNET, The Hollywood Reporter, and Red Herring... Read More →

Thursday June 12, 2014 9:00am - 9:30am PDT
Room 4

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